Content Marketing News


#Latest News

EN 2017-07-20

Why healthcare professionals should rely on content curation

In this digitalized era, it is impossible for most businesses to stay afloat without being present on social platforms. Social media presents the same opportunities for healthcare professionals. The latter can use it as a powerful tool to reach out to more potential patients and readers. Consequently, content curation should not be ignored by healthcare professionals.
– Content curation allows the sharing of multiple opinions on a subject, contrary to content creation that offers a single point of view.
– A large percentage of adults turn to the Internet to find health information. So, by offering relevant content, healthcare professionals may tap into the huge number of readers and potential patients.

EN 2017-07-20

Marketing lessons from Wimbledon

Wimbledon has always been famous for its tradition. Today, there is a shift in its marketing strategy as it tries to stay relevant to Gen Z. This decision was to urge younger generations to watch Wimbledon but don’t necessarily do it on TV.
– Wimbledon now has a Snapchat-like feature to its app, partners with Apple TV and an AI assistant available on the long-term partner IBM app.
– These consumer-first measures led to a significant increase in social numbers

#Content Marketing

EN 2017-07-19

Content curation can be used as a tool for Learning and Development strategies

Employees find it difficult to learn. According to a study carried out by Deloitte, too much content available today makes it tricky for them to choose the valuable ones. This is why content curation should be seen as a key tool for Learning and Development strategies in an organization.
– To adopt it, let employees rate the content based on relevance, and add social features to make it easily shareable.
– Create a curated Resources page with links towards valuable content. Else, you may turn your course into a portal with a database of curated content, based on subject, job responsibilities and department.

EN 2017-07-18

How to market your content

EN 2017-07-19

The art of pre-suasion in content marketing

Tactful strategies may be used to entice clients even before they sniff it. Communicators may indirectly push recipients to agree with an idea even before they experience it. This is called the art of “pre-suasion” that happens at a very advanced stage of persuasion in a very discreet manner.
– Make messages personal and self-relevant
– Create a mysterious scenario to hook potential clients
– Use languages to manage the audience’s mental associations to the message

EN 2017-07-18

The content marketing strategy of the British Library

The British Library might be the largest content marketing organization in the world. It has over 150 million items that have to be constantly brought to life by a small marketing team of 30 employees.
– Despite the million plus visitors yearly, the institution’s main aim is to expand reach both into the library and online. For this, it is crucial to keep growing the amount of accessible content.
– The British Library generates revenues by selling tickets through readers who buy books, gift shop items and donations.
– The institution has a strong SEO plan and digital structure, reaches audiences by finding a role they can bring to people’s lives and its staff work as community teams.

ES 2017-07-18

What brands should learn from Game of Thrones

Game of Thrones has become a global phenomenon. The series can be used to have a greater understanding of the impact of social networks today, the facets of power and issues of leadership amongst others. But most of all, Game of Thrones is a perfect example of successful storytelling that brands and companies should consider.
– It is important to control narration to manage who knows what and how.
– Reluctant ones need to be convinced.
– If you are changing your market, come up with a solid story to explain why.
– Make your content powerful to convince audiences.

EN 2017-07-17

Content Marketing: How to give your real estate business a new face

Real estate agents need to stand out from the crowd. The landscape is synonymous to a battlefield today, with the high level of competition and challenges. To stay afloat and demarcate yourself successfully, you should consider applying content marketing strategies.
– Use social media instead of old-school strategies as digital marketing has become more powerful.
– Own the domain and the website because, if your content strategy is carried out correctly, you might sell the domain for big figures once you retire.
– Do not forget SEO and to produce hyper-targeted and original content.

EN 2017-07-12

Content Marketing lessons to learn from The Simpsons

The Simpsons offers more than 600 episodes already, all brilliantly sewn together with communications tact.  There are definitely some content marketing lessons that the characters and the animated series itself offer.
– It is crucial to balance sarcasm with compassion.
– Think about tackling social issues broadly.
– Your content should be massively educational, enlightening or entertaining.
– Don’t let your content linger until it sours. Retire at the top of your game.

PT 2017-07-07

(Canadian company Unbounce) Marketing has to be pulled out of mediocrity

At the RD Summit in São Paulo on 5th July 2017, Gardner, the co-founder of the Canadian company Unbounce, stated that marketing has to be revamped and pulled out of mediocrity. He is of view that sophisticated strategies of content, interaction, design and psychology should be adopted.
– According to a survey by Rock Content designating the trends of content marketing in 2017, 3650 Brazilian professionals, representing 71% of companies, have integrated content marketing strategies.
– The study equally pinpointed that content marketing strategy brings 3.2 times more potential clients.

EN 2017-07-07

Five key elements to make your content marketing strategy successful

How do you know that the content you are producing is really effective? How to you know that it is triggering the right impact? Here are 5 tips to keep in mind.
– Your main goal should be to increase traffic to your website
– Understand your customer’s journey to produce the right content
– Segment your audience by identifying subgroups
– Develop a strategy to serve your audience
– Traffic, engagement and conversion are the key variables you need to follow

EN 2017-06-27

Lessons to learn from L’Oreal’s successful influencer marketing campaigns

L’Oréal is a giant when it comes to social reach. The brand has over 27 million followers on Facebook only  and is a perfect example of Influencer marketing being really successful. Some of its strategies are worth following:
–  Smart segmentation to working with up-and-coming influencers.
– Going Global instead of focusing on a niche market
– Targeting various audiences to expand their reach
– Choosing an Influencer for every audience

EN 2017-07-04

A quick glance on content curation techniques

EN 2017-06-21

Travel: Mistakes to avoid with your content marketing strategy

Many brands realize that their content marketing efforts are failing. If 86% of marketers affirm that their business is creating content, only 25% consider their content is generating fruitful results. The reason behind is that there is a whole set of industry-wide problems that can be avoided.
– Not producing personalized and targeted content, considering mobile users too
– Absence of visual content and call-to-action
– Lack of time and money investment for distribution of content

ES 2017-06-20

Understanding the concept of Viral Marketing

Viral Marketing is an Internet-based undercover marketing campaign to trigger word of mouth for a new product or service through unusual or exclusive stories.
– Viral Marketing goes hand in hand with Content Marketing. The logic is simple: without high-quality, original and exclusive content, no campaign will go viral.
– The most impactful formats are electronic memes and cartoons, and social networks remain the favorite channels of distribution
– Endless sales for a product can be achieved when the content shows something totally original, or talks about a product that surpasses in quality the rest of all the others existing ones

EN 2017-06-19

Challenges of Content Marketing in the travel industry

To make their holidays be a smooth as possible, many travelers rely on online travel advice. The travel and tourism industry thus offers great opportunities to create content-bases connections for world explorers. However, it is not just about posting picturesque snapshots and telling stories.
– The industry has enormous challenges as the goal of professional marketers is to, of course, go beyond the content and earn bookings.
– Distribution of content is hard as marketers need to attract and retain in-market clients and not just people fancying in travel.
– Competition is high and Virtual Reality is outrunning traditional ads, weighing heavier on budgets.
– The sales funnel is highly instable and dependent on various factors

NL 2017-06-15

Bloggers Houses: Creating creative content marketing in the travel industry

The travel industry is witnessing a revolution with Bloggers Houses in terms of Content Marketing. The idea behind is for bloggers engage in group for temporary accommodation and share the experiences gained in their channels. 
 – The power of Bloggers Houses is the authenticity of the content because it comes from a personal experience. Many Bloggers Houses create an online buzz as multiple influencers go live simultaneously with their supporters via social media and hashtags 
– The travel influencers feeding the site with as much inspiration that generates the best possible content that also urges followers to also book a trip in many cases

PT 2017-06-14

No one has time for your irrelevant information

None of us wants to lose time browsing irrelevant information. As readers or viewers, we are only absorbing information that does have an impact on us. Just marking your presence online is not enough.
– To reach audiences, you have to produce relevant content. Relevance has nothing to do with the interests of your company. Instead, your content should make consumers feel you can provide answers and solutions to their queries and problems.
– Acquire after-sales feedback to improve after-sales experience and adapt your content accordingly. You will consequently gain customer confidence and expand your customer base.  

EN 2017-06-13

How to use Content Marketing in a non-invasive way

Content allows you to add value to your services or products. It is also a great strategy to show your expertise in your industry. As readers and viewers shun away from promotional material, Content Marketing is an effective tool to reach your target in a non-invasive manner. Consider these points:
– Think about how you can solve one of their problems quickly with your content
– When identifying who your target audience is, find out where they hang out: for example, webinars, document sharing sites, Facebook

EN 2017-06-09

How to develop an effective Content Marketing strategy

More and more companies are depending on content to reach out to their audience. Content is playing multiple roles not only in ensuring better performance of their business but also in increasing conversion rates. Consider these key points:
– Define your target audience and set the objective of your content to meet its needs to give it value
– Define your unique selling proposition of your business to demarcate yourself from competitors
– Mark your presence on key platforms

EN 2017-06-08

How to use Content Marketing to promote your restaurant

Restaurant promotions are more than business listings and distributing coupons everywhere. Today, by adopting innovative marketing strategies, like Content Marketing, you can build a solid and loyal customer base.
– You can adopt the same technique and your “leads” will be potential customers that will become paying customers, and by chance, regular customers.
– You can trigger a sense of exclusivity that customers adore. This can be achieved by offering a limited special late-night menu that is not available during the day.
– Choose Thursday to send out texts or messages as people start planning for the weekend.

EN 2017-06-07

Content Marketing grabs a larger share of companies’ budgets

Content Marketing is on a steady rise. As published in “Marketing Mix Trends 2010-2016”, a study compiled by Target’s Marketing, 80 percent of marketers are investing in Content Marketing strategies as at 2016, and 52 percent of them are even increasing their budget dedicated to this marketing strategy.
– 28 percent of marketers maintained their activities apart from the 52 percent who increased their budget
– Media consumers across the political spectrum are wary of content, especially when the intentions of the sponsors are considered as transparent.

EN 2017-06-05

Content Marketing: Tips to reach cruising speed

Writing ability does not guarantee fruitful results in terms of Content Marketing. The challenge is even more daunting as prospects and customers are overwhelmed with content from competitors too. So, this is how to stay ahead of the curve:
– Create brand awareness by giving concrete examples and explaining your own story
– Invest in high quality content as it will boost your ranking on search engines and thus, make it easier for prospects to find you. High quality content will equally boost your credibility, and help convert visitors into readers and readers into leads.

EN 2017-06-02

Tips from Netflix to grow your business

At the end of 2016, there were 93.8 million of worldwide subscribers for Netflix, the streaming video service. This represents an increase of nearly 20 million compared to the previous year. Netflix has managed to stay ahead of the curve by implementing very tactical strategies:
– It bets on standalone products, shunning traditional marketing
– It created apps for its products, such as Rateme, which allow users to create content with the show’s font

EN 2017-05-29

How to create content if you are not a professional marketer

Content is the core of marketing strategies today. Nine out of 10 B2B companies make use of content to target their audience online. Meanwhile, content channels and competitors are proliferating, making it more difficult for non-professionals to keep pace. Learn to make the most of the assets you already have:
– Use the different minds and perspectives that you already have in your company. 
– Your staff can also help in amplifying the reach of your content and boosting social engagement.
– Adopt content curation as an easy method to increase content activity without overwhelming your staff.

EN 2017-05-22

Tips from experts to maximize the impact of content marketing strategies

Content is a vital part of your marketing strategy. It helps to convey your message, to grab the interest of targeted audiences and getting them to act. It can boost lead generation and sales, when used strategically. Here are expert tips to help you in your approach:
– Adopt user-generated content to create a series and distribute it on social media. This is guaranteed to help you in expanding your business
– Focus on what your clients are already engaged into to highlight their projects in story form

PT 2017-05-19

Follow journalistic strategies to make your content marketing more successful

Content marketing is King. It represents everything you write and publish to conquer customers. To be successful however, the ideal technique is to adopt a journalistic approach to grab the attention of clients and to make them retain your content.
– Always think about your target audience. Your content should be appealing to potential clients
– It is recommended to follow the headlines to get the momentum of events to write about facts to have better ratings
– By presenting accurate facts and interesting information, people can, out of curiosity or other reasons, read your content thoroughly

EN 2017-05-24

How to improve the content on your blog

EN 2017-05-23

19 tools to adopt to promote your content

EN 2017-05-18

Small changes can create a big difference to your Content Marketing strategy

You do not need to do extravagant moves to bring about changes to your Content Marketing strategy. At times, it pays off to adopt basic techniques that can surprisingly uplift your SEO as well as your brand awareness. Follow these tips:
– Avoid posting content just for the sake of posting it
– Don’t forget your target audience. Are you addressing their concerns through your content?
– If you have a difficult time writing impactful content, seek advice from expert in the domain

EN 2017-05-10

Quality content is rare but is a must for success

The Internet is flooded with rubbish. Bad articles are overwhelming while high-quality ones are rarer to find. However, this becomes the reason why companies should bet on perfect content as a ladder towards success, and should not opt for cheap deals. To produce high-quality content you should:
– Know your target audience well as writing for the wrong audience is a waste of time
– Hire excellent writers to produce content worth reading
– Produce content that answer customers’ questions and educate them

EN 2017-05-09

Content Marketing strategies should be more interactive today

Content marketing is witnessing numerous progressions. If it started as purely text-based web content, today, it has become crucial to produce lightweight and interactive content instead of static content to be passively consumed. This new approach is equally useful to engage your audience’s senses. For content to be more engaging, you should:
–  Gamify your content
– Use quizzes, cost calculators and games for differentiation
– Format your content to extract valuable insight from users

EN 2017-05-08

Why content curation is as necessary as content creation

Any marketer experienced in content marketing will know about content curation. It is the act of searching for, compiling and sharing existing content.  As many other marketing strategies, it equally has a key role to make strategies successful. It also acts as a guaranteed way to back up content that you are producing on your own.
– Content curation does not require the same amount of investment of money and time as content creation. It thus reflects added value without added expenses.
– It allows you to establish relationships with pre-approved experts

DE 2017-05-05

Content Marketing: Five popular topics to maximize traffic

Once created, content needs to be promoted forcefully to reach targeted audiences and thus, generate maximum impact. You must bear in mind that people share your content only if it is appealing to them. Neil Patel identifies five core topics bound to retain the attention of audiences:
– Tips to increase productivity are very popular on social media
– Travel tips as journeys trigger fascination
– Fitness topics are becoming more and more popular
– Achieving various goals in life
– Making money

EN 2017-05-04

How to use Content Marketing to outrun your competitors

The online marketing landscape is becoming more and more ferociously competitive. As the trends are shifting, it does take more than a great product or service for companies to survive. You need to demonstrate uniqueness and how you can improve the lives of your customers. For this end, you need to exploit top-notch content:
– Start by doing research and follow your competitors closely
– Give your brand a clear personality in all transparency
– Urge users to generate content as 93 percent of consumers rely on feedback from other consumers
– Use interactive content to retain attention

EN 2017-05-02

How to attract property investors through Content Marketing

Content Marketing is an effective marketing strategy. It is a great tool used in many diverse fields and can be equally effective in property investment. To draw the right property investors through Content Marketing, think about using:
– Pay attention to the hobbies and media consumption habits of your target group
– Use “long tail” keywords relevant to your niche and not used by everyone else
– Fine-tune your writing style

EN 2017-04-28

Make your branded content memorable to sell

Brands that engage a conversation with clients have better chances to sell, according to a new research carried out by Prezi in partnership with Dr Carmen Simon, a neuroscientist. The research concluded that 80 percent of consumers forget everything about branded content after three days due to irrelevancy, lack of motivation, content overload, distraction and stress. To impact on consumers, brands should adopt a conversational creative.
– Tell the audience something new to make your content memorable
– Video is the most memorable format followed by written articles

EN 2017-04-28

Six trending content marketing tips worth adopting right now

Content marketing has become a big part of marketing strategies. However, you may feel a bit stuck on how to proceed with this strategy. In this article, learn about six actionable tips that you can immediately adopt and get going.
– Create video series
– Embrace influencer marketing campaigns
– Publish high-quality content in long format
– Use Snapchat to your advantage
– Merge content team with sales
– Do continue with email marketing

EN 2017-04-27

Why you should combine PR and Content Marketing for your business

Public Relations (PR) and Content Marketing are two sides of the same coin. Contrary to what many people may think, the advent of social media does not make PR irrelevant. In this article, learn how to combine PR with Content Marketing to head towards success.
– The PR team can guide the Content Marketing team to produce such content that resonates with the latest market trends
– Combining PR and Content helps you send a unified message across various digital platforms
– This combination allows you to place impactful, high-quality and readymade content into the hands of influencers and media

EN 2017-04-27

Why you need to document your Content Marketing strategy

Setting up a Content Marketing strategy is crucial for any business nowadays. Nevertheless, it is equally important to document it as every team member can clearly see what, why and how your company is communicating. With this strategy, it becomes easier to pull other employees apart from the marketing team into the process. There are seven points to take note:
– Overall mission
-Target audience
– Content mix plan
– Content creation process
– Editorial calendar
– Distribution plan
– Return on Investment calculator

EN 2017-04-25

Understanding the differences between content curation and content creation

Content marketing has known to impose itself as a hot topic in marketing strategies. It has become the core of many businesses as it powerfully draws attention to brands and allows businesses to showcase their knowledge in a particular field. Businesses should know how to use both content creation and content curation. Two main points to be considered are:
– Content creation includes videos, photos, graphics, podcasts and even cartoons apart from articles
– Content curation is a selection of high-quality articles that you can share on social media on your blog, as links or compiled in a newsletter

PT 2017-04-21

Content marketing is an essential tool for startups to engage with their audience

Content marketing is a strategy whereby businesses engage with their targeted audience through relevant and high-quality content. The content must trigger a positive perception of the product or services being offered. For startups, content marketing can be a pillar as it costs less than traditional marketing strategies. Even if they do not have an audience initially, friends, colleagues, and family can help by pushing the content on social media platforms. There are three main features to consider:
– Idea validation
– Problem validation
– Solution validation

EN 2017-04-17

Content Marketing: Top strategies trending in 2017

Content Marketing is undergoing various changes. Technological innovations like Bots, and the manner customer are relating to content are bringing new challenges. Social networks are, definitely, pivotal in content marketing strategies while marketers are urged to offer authentic content on YouTube or live streaming. Here are some additional tips to get you going in pace with the latest trends:
– Migrate from Snapchat to Instagram
– Adopt Influencer marketing
– Use videos and educational content in Email marketing

EN 2017-04-12

Tips to set up an industry-targeted content strategy

Recent surveys have demonstrated that content marketing strategies are highly fruitful when targeting niche audiences. As such, while defining your content strategy, it would be wise to segment your audience industry-wise. This should be done in collaboration with your sales department and prior to implementation, several aspects should be noted:
– Invest in background research
– Gather information from sales representatives and customers
– Choose the language that will have a higher impact
– Create storylines and key themes

EN 2017-04-11

Why you need a journalist to do your Content Marketing

Journalists are among the top Content Marketers. It is not because they are familiar to writing compelling news or stories with their own original and creative input, or because they have a flair for crispy stories. In fact, they make excellent Content Marketers because of the following reasons:
– They ask the right questions to dig to the fundamentals
– They make sure they get the straight answer
– They know how to collect facts to make a complete report

EN 2017-04-10

How to successfully promote your content

You may take hours to find a topic your customers might be interested in, and even more hours to construct the content. However, if you fail to promote it correctly, even your high-quality content might just end being a waste. Here are two main tips to head in the right direction:
– Use social media as it does not require any budget and is the most popular channel
– Use SEO as it will increase the lifespan of your content

EN 2017-04-07

Guidelines to make the most of Content Curation

A survey by Trapit has demonstrated that 74 percent of marketers strongly believe that curation is a key element of content marketing. The web is flooded with content and it may indeed become tough to pick out high-quality content that everyone must be already looking for. This task is vital as your readers must be offered excellent curated content at any cost. Here are some tips:
– Sift through your own content
– Vary content types
– Use right tools for streamlining

EN 2017-04-06

Content Creation: Customers want to co-create with you

Your clients do want to be an active part of your content creation. They do want to become co-creators of your brand. According to the Grist Value of B2B thought leadership survey, 80 percent of people stated that they want to consume content that they themselves and their peers are involved in developing. Here are three top strategies to enable this participation:
– Interview your clients
– Make your clients survey respondents
– Integrate clients as members of an editorial panel

EN 2017-04-05

Content Marketing: Avoiding mistakes that may derail your business

A great strategy, clear goals and high-quality content are crucial for successful Content Marketing. However, it does take time to notice the Return on Investment. Consequently, in some cases, it might be too late to fix certain mistakes that you may have made at the very start. So, here are three key features to consider while launching your Content Marketing strategy to be on your guard:
– Avoid highly promotional content at all costs   
– Invest in professional and high-quality writing
– Offer creative and original content to stand out

DE 2017-04-05

Content Marketing: Turning brands into media

With the advent of Content Marketing as a new marketing strategy, brands are embracing the role of media to promote themselves in the limelight. Today, many companies have their own exciting content, their own channels, and their own social media platforms to share this content. Some even possess their own newsroom, with freshly created positions like ‘transaction editor’ and where the term ‘Content Marketing’ itself is becoming closer to ‘Company Journalism’. Certain brands see this approach as highly successful compared to the returns of traditional advertising, hence, cutting costs on the latter strategy.

EN 2017-04-04

Trello: The standout free tool for organizing content marketing

It is free. And it is also user-friendly. Trello is one of the best handy marketing tools, allowing proper organization of content marketing.  Big companies over the world are using it while its number of users worldwide is around 1.1 million daily. In this article, Neil Patel offers a crash course on how to get started with Trello and the multiple facets of this wonderful flexible tool that you can use for various tasks.

EN 2017-04-04

WordPress: Guidelines to source, manage and share third-party content

When you have your own website, you certainly wish to have your own original content. Nevertheless, it can be a smart tactic to source and share third-party quality content with your readers from time to time. You can do so through simple linking, content aggregation or content curation through plugins. This strategy helps you to:  
– Lighten your workload
– Increase your own credibility
– Act as a reference for good information
– Create connections and become part of a greater community

ES 2017-04-03

Five key features to include in your marketing strategy

Digital marketing is occupying a key role in the overall marketing strategy of businesses. Boasting of several advantages such as reaching a wider target as well as a segmented one, digital marketing is, however, profitable only if it is properly set up. Here are five key elements to include at any cost:
– Be reliable by offering quality content
– Create your own fresh content
– Keep an editorial calendar for workflow management
– Distribute the content, while adapting them to the platforms
– Measure effectiveness

EN 2017-04-02

Content Marketing tips: How to use live videos to build your brand

 More commonly known as “lives”, live videos on social networks have become increasingly popular since 2016. They have become a full-fledged tool and successful examples are Periscope and Facebook Live, among others. Many brands have benefited from this concept within a few months. Indeed, live videos allow:
– Immediate interaction with subscribers
– A spontaneous and natural exchange with the audience
– Saving of time due to the absence of the post-production part
– Rapid gain of trust that is faster

EN 2017-03-31

Best practices in Content Marketing

Take suggestions from your audience and you will recurrently optimize your conversion chances. This is the keynote of Content Marketing. And although the strategy evolves year after year, it is important that you adopt some good practices to ensure the success of your strategy.
– Plan your content marketing strategy in detail
– Customize your content to the maximum
– Establish and maintain your online and offline network
– List the email addresses of your readers as much as possible

EN 2017-03-31

Why you are at loss if you do not invest in Content Marketing

Content Marketing is vital to the success of any business nowadays. 75 percent of companies are investing more in Content Marketing as they understand that this end-user-focused strategy is paying off well.  Content marketing adds value to your brand and this is the main reason why it works. To produce impactful content, bear these four points in mind:
– Your messaging should include safety, belonging and mattering
– Use meta-programs
– Focus on the radio station What’s In It For Me
– Use curiosity, urgency, relevance, value and emotion

EN 2017-03-31

Do not overlook relationships while hunting for transactional work

More and more marketers are being overwhelmed with projects that they are sacrificing relationships that can lead to significantly higher quality and efficient work.  For reasons like lack of time and the need to cut cost, the reticence to invest on building relationships may be very detrimental to your business as transactional work has various limitations:
– You cannot be proactive if you fail to understand client’s needs
– Absence of creative work will lower the quality of work
– Absence of good content marketing will entail inconsistencies with branding and marketing

PT 2017-03-31

Three common mistakes to avoid in your Content Marketing strategy

Content Marketing is vital for the good performance of businesses. However, there are three common mistakes that companies make:
– All your content must not be about your company. Instead, talk about your customers’ problems and needs, and solutions you can bring. Remember that customers do not care about you, they care about themselves.
– Content Marketing is a long-term job. So do not expect wondrous results overnight.
– Counting the number of followers on networks or visits on your website is not enough. Look at conversions, at the number of leads generated and the number of sales.

EN 2017-03-28

Case studies in your marketing strategy helps convert prospects into clients

Case studies largely help to convert visitors to your site into customers. By providing a genuine insight into your services and sharing success stories with clients, you will push prospects to move from browsing to buying your products or services.
– For B2B companies, peer-to-peer influence is great and case studies will definitely influence decisions
– To publish an impactful case study, explain why the client contacted you, what measures you took to tackle the problem and what were the results, demonstrating how your services benefited the client.

EN 2017-03-23

Why and how to outsource your Content Marketing

Many businesses are already overwhelmed with day-to-day running. Even if you may set an attractive Content Marketing plan, it will be of no use if it is not properly executed. You may then consider outsourcing this strategy. Here are some tips to take into consideration:
– Outsourcing will mobilize your Content Marketing strategy rapidly
– You will save money by not having to recruit permanent staff for content
– Plan a budget and evaluate your priorities before outsourcing
– Make your goals clear to define on what to focus your content strategy

EN 2017-03-14

Businesses should rely on content marketing to recruit best employees

Content marketing is an innovative tool being used for recruitment as well as securing best employees. Today, best staff can be easily poached by rivaling companies. Used judiciously, content marketing may help you recruit and retain productive employees. So, how do you go about with it?
– Use online resources for writing, proofreading, posting adverts and interviewing
– Devise a strategy based on social media patterns of targeted employees
– Communicate a clear picture of your ideal employee
– Contact HR firms
– Keep existing staff happy for them to recommend your business

EN 2017-07-05

Using content marketing to grow your real estate business

You are into real estate business and you also have a website. However, you do not get visits. Here
– Purchases generally start by research. So, the first thing is to make your business visible on Google search.
– For this, publish content that boasts the properties you have and show that you are more than an agent. Make them understand the added value you are going to offer.
– You may also create an informational blog. Add infographics, videos, and photographs. However, avoid making your content look promotional.

FR 2017-04-11

The comprehensive guide to use Influencer Marketing

FR 2017-04-05

Videos on e-commerce sites convert visitors into buyers


FR 2017-07-13

Simple tips to boost your SEO

When you are starting a business, it is not always easy to focus on all the fundamentals. However, it is critical to boost the SEO of your website as driving traffic is vital for the success of your business. And you should be constantly up-to-date with it as Google usually changes the rules of the game and competitors are always lurking.
– Choose titles and meta-description that are unique to each page and that contain keywords.
– Create simple URLS that are optimized with the keyword of the page. Separate keywords with hyphens.
– Make your site mobile-friendly.
Note : The rest of this article has been translated automatically. Click here to read the translation or read the original article.

EN 2017-06-05

Why SEO and Content Marketing go hand in hand

Content plays a vital role in driving traffic to a site. It equally helps to increase SERPs, attract backlinks and convert visitors into customers. However, SEO should not be forsaken for the success of your strategy. Indeed, SEO and Content Marketing go hand in hand.
– Generating content is not enough. Only high-quality content can boost your ranking, optimized by SEO.
– Low-quality content will only increase your bounce rate and decrease average time spent on your pages. This is a signal to Google for poor value and even a good SEO cannot help you here.

ES 2017-04-13

Avoid common SEO mistakes in Content Marketing

Content Marketing has become a pivotal strategy adopted by businesses. However, just creating content itself will not attract mass visitors or clients. For it to be impactful it has to be positioned wisely and this is where SEO plays a major role. There are certain key features to be considered:
– Your content should be around 2,400 words to be positioned in Google’s first pages
– Use subtitles and cite sources to increase credibility
– Promote content and optimize meta tags

RU 2017-06-22

City of Rovno holds the first SEO school

PT 2017-04-02

How to position your site among the top rankings of Google in 2017

Rodrigo Porto is a specialist in organic traffic. In an article published on 21 February 2017 on, he shares his advice to retailers on how the latter can increase their visibility on the Internet and acquire new customers. They must:
– Identify the needs and problems faced by their audience
– Write or have articles written focusing on these points
– Publish these articles on a blog

NL 2017-03-31

SEO writing still matters!

Beyond the multiple facets of digital marketing, SEO still has its importance. Remember to focus on editorial techniques optimized for SEO to make your strategy even more effective. Here are the golden rules for an SEO editor:
– Choose strong keywords to better reference your content
– Carry positive messages with every post
– Adapt the tone and language of your posts to the knowledge of your audience
– Always place your keywords at the beginning of the heading
– Adopt the model of the inverted pyramid
– Do not neglect the call-to-action

#Market News

PT 2017-07-19

Marketing: The new role of agencies

EN 2017-07-14

Taking advantage of hyper-connectivity for business

Smartphone and social media have given a new dimension of how consumers and brands interact with each other. Having a positive online experience is critical of how brands can build consumer loyalty.
– Social media is a trend driver in consumer lifestyles
– 18 to 34-year-olds have the strongest online presence
– Female consumers are most interested in personalized experiences.
–  Crowdsourcing projects will become more commonplace to adapt to younger consumers’ growing eagerness to create online.

ES 2017-07-14

Mediaset España sponsors new unit on digital marketing, audiences and emotion measurement

Mediaset España has signed a collaboration agreement with the consulting firm Sociograph, the University of Madrid and that of Valladolid. This partnership consists in the creation of an innovation unit on digital marketing, audiences and emotion measurement.
– This cooperation will allow teachers and university students, as well as professionals in the audiovisual and advertising sectors, to develop research projects in various areas such as digital marketing and the measurement of audiences and emotions.
– Mediaset España has thus tightened its ties with Sociograph, with which it has collaborated since 2014 through studies of neuromarketing.

EN 2017-07-13

Marketing tips for wedding planners

It is a fact that competition is really high in the wedding industry. Wedding planners need to build a reputation to demarcate themselves. And the task is even more complex as repeat customers are almost inexistent. Here are some tips to help you stay afloat.
– Differentiate your services
– Put yourself in the shoes of clients and search through the infinite “perfect” options available to understand the real needs of clients.
– Partner with vendors so they can hand out your card to their customers.
– Utilize content marketing to have exposure.

EN 2017-07-12

Restaurant marketing: The advertising game has changed

Many restaurant owners are ditching traditional advertising methods to adopt more technological ones like SEO and social media. According to Toast Restaurant Success in 2017 Industry Report, this trend is being consolidated with an increase of 36% expected in digital advertising.
– 96% of restaurants use social media and 75% plan to advertise on social media this year.
– Sponsored social media posts allow restaurants to target those in certain demographics in a more accurate and cost-effective manner than direct mail and newspaper ads. 

PT 2017-07-03

Why Harry Potter continues to sell

The Harry Potter franchise celebrates 20 years this month. It is an example of a brand that has managed to recycle its content, renew its fan base and continued selling.
– The books have been translated into 79 languages in 200 countries and sold at a total of 450 million copies since its launch in 1997.
– The books were transformed into wonderful movies and brand products that continued selling.
– The wizarding world is being monetized in completely different ways, like winning tickets at amusement parks in the United States and a tour of the Warner studios in England.

ES 2017-06-29

Big fashion houses take advantage of Ramadan to seduce Gulf clients

Ramadan, a month of spiritual reflection, holds a festive side when the people gather for breaking the fast. Big fashion houses know that women in the Gulf love to wear different clothes every night, mostly influenced by social networks and bloggers.
–  Some companies decided to expand their clientele in this region with proposals adapted to the locals, such as hijabs and abayas, presenting certain collections in limited series
– These women’s expenses in clothing and footwear is expected to reach some $ 500M in 2019

FR 2017-06-23

(Enov Research) What is the ideal Millennials store?

This hyper-connected generation wants to experience a shopping experience that is both digital, practical and transparent. Enov conducted a study with participants aged 18 to 34 years, including both men and women in France. These are the main findings:
– Millennials use the digital technology to spot good plans and promotions of their brands. Social networks also allow them to be inspired by bloggers and keep up with the latest news from their favorite brands.
– The salesperson holds a key role in the stores and is expected to offer advice
– The Millennials wish for customized products or content or offers
– Millennials plebiscite connected booths

EN 2017-06-22

Aptoide: The community-driven alternative to Android App Store

Aptoide has been designed as an alternative to Android App Store. It aims at giving a new meaning to the way people discover and install apps through social collaboration.
– With it, recommendations can be tailored and users have the possibility to create and share their own personal store.
– To grow its user base and increase brand awareness, Aptoide adopted Influencer Marketing and
– They developed their own Topological Influencer Discovery System named TOPIDIS

FR 2017-06-19

Snapchat becomes McDonald’s recruitment channel

In the upcoming months, McDonald’s will be recruiting about 250,000 workers in the United States through Snapchat. The idea behind is to reach a maximum number of teenagers and young adults. 
– The usual sending of CV and cover letters and related procedures for job application are slowly dying as this process seems to last forever and people now look for immediate resulting.  
– The company plans to stage its employees to share their working through 10 seconds video ads. Applicants can then drag the snap to go on a page dedicated to the recruitment process and apply for a job.

EN 2017-06-16

Content Marketing: How to take advantage of podcast to boost your campaign

Podcasts are gaining popularity. More than 57 million Americans were listening to podcasts by the end of 2016. Taking this figure into consideration, podcasts can be used effectively to grow an audience.
– By engaging in this popular trend, you will give added value to your audience and reach to a new audience too. Yet, be sure to integrate it with other mediums.
– Podcasting is less costly compared to video or graphic content.
– Podcasts are highly shareable; reward your listeners with special offers and respond to their comments on social media.

EN 2017-06-15

Influencer Marketing: SYLO launches third-party analytics and standardized reporting for the industry

As Influencer Marketing is gaining ground and more and more brands are investing in it, it has become vital to calculate the returns and measure performance. SYLO is trusted by a wide array of companies, agencies and Influencers with third-party measurement.
– The SYLO’s measurement system calculates individual “SYLO Scores” for every piece of content posted by influencers across YouTube, Instagram, Facebook, and Twitter.
– As SYLO does not execute influencer campaigns, the company can truly give third-party, independent and objective metrics, benchmarks, and insights on campaign performance to brands as well as influencers.

ES 2017-06-12

(Indahash report) Key findings about Influencers

Indahash, a platform specialized in Influencer Marketing, compiled a report after a survey including 2,300 Influencers. Indahash came up with some key findings that marketers can take into consideration.
– 68 percent of Influencers are women, 62 percent are students and the average age is 21 years
– 60 percent of influencers live in capitals or in large cities while 61 percent publish content on social networks at least once daily
– 88 percent of Influencers boast of having influence over their friends beyond the online universe

RU 2017-06-12

How videos are changing the trends of the fashion industry

Interactive videos are the new trend in the fashion industry. Founder and CEO of Smartzer, Carolyn Gross, shares some tips.
– Video analytics: Use videos to collect data during views to be able to personalize service, improve production, and expand base of customers
– Create exciting and diverse content for popular channels like Facebook, Snapchat and Instagram. Moreover, be certain to monetize the content
– Short video clips on social networks are used to attract users to the site of the company, where they are expecting to see full interactive videos

EN 2017-06-09

How to strike the right balance between technical SEO and Content Marketing

As a marketer or a website owner, you have to decide which strategies to adopt for your business. And this usually ends in having to choose whether to focus on technical SEO or Content Marketing. However, one cannot exist without the other and your strategy should include both.
– Technical SEO is not really a ranking factor on its own but it does have an indirect impact as, without it, your website is going to lag behind on Google
– Content Marketing has a twofold value: it impacts on SEO and optimizes conversion rates

EN 2017-06-07

Content Marketing and Media reach the same wavelength

Today, Content Marketing and Media are on the same wavelength. To reach their ends, both are using the same strategies, at times blurring the demarcation lines between the two.
– Creating a loyal audience and a long-term relationship with the latter that can be monetized
– Certain media companies have started relying on an additional shoulder to gain revenues. One example is Denis Publishing that has a loyal audience interested in car, and acquired an online car dealer to use its audience to sell cars.

PT 2017-06-04

How to apply Inbound Marketing in your business

Internet Marketing has evolved from making announcements and posting banners on websites. Today, strategies are subtle and even useful for consumers. One of these strategies is Inbound Marketing which emerged in 2009; it consists in attracting customers instead of reaching out for them. Here are two main tips:
– Become a media channel to create your own valuable content
– Invest in your content to make it high-quality to boost your positioning in Google and thus, attract more voluntary customers

RU 2017-06-02

Understanding the Russian customer profiles to boost your business

In the Russian Federation, generations Y, also known as Millennial (18-35 years) and Z, also known as Centennials (14-17 years) represent the most active consumer audience, in both online and offline stores. Here are some key highlights of their behavior, as defined by MAGRAM Market Research:
– Millennials choose Russian brands while Centennials prefer foreign ones
– Millennials make deliberate conservative choices while Centennials are impulsive and test novelties
– Millennials use search engines and Centennials search through YouTube
– Millenials actively use instant messengers while Centennials often meet with friends

EN 2017-06-01

Influencer Marketing is overshadowing celebrity endorsements

There is a gradual shift from celebrity endorsements towards Influencer Marketing. Influencer Marketing is spreading globally alongside the use of social media.
– Instagram is demarcating itself as the most used platform for many influencers as the app has developed shopping options.
– Influencer Marketing is comparatively cheaper than celebrity endorsement deals. It equally has a variety of options for all kind of businesses.
– According to Forbes, 84% of marketers are thinking of having at least one influencer marketing campaign in 2017.

EN 2017-06-01

How to grow your business with Influencer Marketing

Today’s Generation Y audiences are spending more time on social media and less time watching TV. Marketers need to look for the right social influencers to effectively promote brands.
– Keep your customers engaged with your brand by having influencers share content related to brand storytelling
– A customer tends to trust influencers when they say that your brand is genuine.
– 60% of YouTube subscribers say they would follow advice on what to buy from their favorite YouTube creator over a traditional celebrity

PT 2017-05-30

Hubspot: 74 percent of people prefer to receive communications from companies by email

It is important to take advantage of the electronic mail to conquer prospects and retain customers. The ideal strategy would be to send relevant quality content regularly. Nevertheless, there are various points that you need to consider:
– Create original and compelling messages that contain information that the recipient actually has an interest in consumption.
–  Set up a complete automation of email marketing. There are online platforms that allow the user to create not only relevant personalized content but equally develop responsive quality layouts.

EN 2017-05-26

Marketers choosing to invest more in Influencer Marketing in 2017

The significance of Influencer marketing is acclaimed by marketers worldwide. This year, they are clearly demonstrating it by investing massively in this strategy. Indeed, Influencer marketing allows businesses to engage with leads and potential customers through well-known leaders or popular figures online and on social media.
– Influencer marketing has a wide-reach on sites and is making a huge impact on budgets and on overall business strategies to ensure gains in traffic and revenue this year
– The State of Influencer Marketing 2017 report by Linqia budgets concluded that 94 percent of marketers consider this marketing is effective

EN 2017-05-25

Influencer Marketing: Learn from the successful brands

Influencer marketing has great impact on brand awareness today. We should also agree that certain brands use it more effectively than others.
– The best Influencer campaigns are those where the Influencer creates his own content to support the brand
– The goal is to focus on how your product or services can be integrated in the everyday life of a common person
– Influencers host events sponsored by the brand
– Focus on engagement rates instead of follower count

EN 2017-05-24

Getting marketing automation right

Content marketing is vital for marketing automation. However, marketers seem to fail to put themselves in the shoes of consumers at the end point of a marketing initiative. In a webinar for GetResponse Automation Hub, Michael Brenner, CEO of Marketing Insider Group and author of The Content Formula, highlighted the following points:
– Marketers should put efforts in being what people are interested in, that is, creating content that consumers would readily consume
– The buyer’s journey has been altered and he is now in control of what information he consumes
– The buyer’s journey often starts with the search of a solution to fix an issue

EN 2017-05-22

Why you should invest in gaining the trust of existing customers

It may cost up to five times more to acquire a new customer than to retain an existing one. As such, companies are beginning to invest more in building long-term relationships with their customers. For this, of course, you need to make the latter trust your brand.
– To build trust, there should be transparency in your activities
– A solid consumer base will improve sustainability
– Consumers who trust you are more likely to reorder from you
– These consumers are more likely to recommend you to friends and families

PT 2017-05-18

How to avoid making mistakes in Digital Marketing

Digital Marketing is still a recent methodology and with the rapid and constant changes, mistakes are quite common. However, these mistakes can make it more difficult to measure and increase the volume of visitors to your platform, and subsequently, reduce new business opportunities:
– Absence of search keywords to your strategy, of quality content and not generating leads
– Not keeping track of your investment and wanting to use multiple media with low funding
– Not carrying out measurement, not optimizing your landing pages and keeping your expectations to very short term

EN 2017-05-17

How to bootstrap your influencer marketing program

Influencer marketing programs are becoming more and more popular. Today, luckily businesses can create their own influencer programs without having to sustain additional expenses by hiring influencers experts. Once you grasp these basics of influencer marketing, you can devise your own program:
– Influencer marketing is a form of marketing that identifies and targets individuals with influence over potential buyers
– Influencer marketing expands the reach of a company’s message to a new audience
– The prerequisites to influencer marketing programs is that you must have a strong social media marketing and content marketing plan already in place

EN 2017-05-10

Your content marketing strategy should not be based on an editorial calendar

Your editorial calendar should not be mixed up with your content marketing strategy. If both are different, nevertheless, they do overlap and this may cause confusion amidst. Naturally, this misunderstanding may lead to uncertainty about your efforts. To be clear about your objectives and strategy, you must:
– Devise a good content marketing strategy by defining your target audience, by knowing how to differentiate yourselves from competitors and by calculating how to measure your success
– Once you have a content marketing strategy, establish an editorial calendar. It should be tactical and clearly explain what are your moves, why and who has which task

ES 2017-05-05

Why e-mails are not going to die yet

PT 2017-05-08

How to make your brand a referral in your field of activity

Every entrepreneur wishes that his brand becomes a referral in his industry. This, of course, demands a lot of dedication and application of impactful strategies. However, there are some simple tips that can help you up the ladder.
– Get a good logo as it conveys the values and the area of activity of your business
– Produce high-quality content to create a link with customers
– Create a good website for proper communication and to show that your business exists
– Convey the culture and values of your company both internally and externally

PT 2017-05-05

Best practices to keep track of important changes in digital marketing

Advances in technology keep altering the digital marketing landscape. Not to lag behind, it is important to keep track of these changes and take appropriate measures to adapt your business. Here are some guidelines to help you do so:
– Use customer data for personalization and invest in predictive analytics
– Regard each point of contact as a brand connection to create meaningful experiences
– Make mobile a priority
– Invest in various communication channels

ES 2017-04-25

Columbia: Investment in marketing and digital advertising is booming

In an interview published in El Tiempo, Olga Britto, the Executive Director of Interactive Advertising Bureau (IAB) Columbia shares her analysis of the marketing and digital advertising industry in 2016. The main points she highlighted are:
– Investment in advertising in media and digital platforms witnessed an increase of 20 percent
– Services, commerce and automotive are the sectors that invested the most
– Mobile advertising may soon exceed desktop advertising

EN 2017-04-17

Lessons from brands for measuring Content Marketing

Content Marketing is an essential tool in marketing strategies. However, it remains equally crucial to measure the returns. In partnership with Digiday’s CUSTOM studio, has interviewed 300 brands, agencies and publishing professionals. This survey led to the following conclusions:
– Brands are focused on results; conversions being the primary tool
– Publishers master the use of analytics to engage audience
– Following conversions, social sharing and click-through-rate are vital
– Adopting internal benchmarks is good to have a better understanding of goals and success

EN 2017-04-11

Pepsi Ad: Why Influencer Marketing failed this time

Very popular, Influencer Marketing is adopted by several brands to promote products, services or the image of the brand itself. Recently, however, Pepsi using the fashion model and TV personality Kendall Jenner in an ad, failed mainly because the scenario itself was highly unrealistic. Here are some reasons why it all went wrong:
– The Influencer (Kendall Jenner) had no relation whatsoever with the creative process
– Pepsi failed to understand that by using an Influencer they were automatically targeting a segment and not everyone
-They did not test the idea before investing

ES 2017-04-02

The most popular profiles in digital marketing for 2017

An article in El Mundo enumerates the profiles that will be particularly sought after by companies in 2017 to manage their digital marketing. These professionals will need to have solid training and adhere to the era of marketing 3.0. Thus, today, companies must respond to the needs of their customers before thinking about profits.
The most prominent positions this year are:
– Community Manager
– Marketing Manager
– Inbound Marketing specialist

ES 2017-03-20

Guidelines to benefit the most from online marketing

It is no secret that online marketing is a great means to earn revenue for your business. Digital strategies are very effective to attract and hook potential clients and consequently, boosting sales. However, if applied wrongly, online marketing may have a negative impact on your business. So, be sure to follow these rules:
– provide relevant content
– be present on social media
– monitor your marketing strategy
– measure results
– innovate and stay up-to-date

PT 2017-03-16

Ten best digital marketing practices to adopt in 2017

Digital marketing is a vital strategy for any business. Communicating the benefits of your services or products to consumers is equally as important as tracking competitors. Here are ten top best practices that you need to embrace this year:
– Define your target audience
– Track competitors and their strategies
– Devise an action plan in terms of Search Engine Optimization and Search Engine Marketing
– Choose relevant channels
– Offer significant and interesting content
– Build a strong communication strategy
– Send e-mails as per individual needs
– Be mobile-friendly
– Use Geolocation to promote accessibility
– Utilize Web Analytics tools

EN 2017-07-04

Content Marketing giant NewsCred has a new face

NewsCred has a new President and Chief Operating Officer in the person of Charles Hough who has more than 20 years of domain expertise in scaling enterprise software companies.
– The company, which has imposed itself as a leader in enterprise content marketing, will now invest massively in analytics and insights-driven product roadmap.
– This restructuring will entail the hiring of a dozen highly-experienced content marketing advisors. The new President shares the company’s vision that this methodology will boost success.
– NewsCred is already empowering the world’s most ambitious brands such as Barclays and Hewlett-Packard with powerful technology and serves hundreds of customers in over 70 countries.


EN 2017-05-23

Tips for pairing SEO and B2B content marketing in 2017

SEO and Content Marketing should be regarded as a symbiotic relationship. To obtain fruitful results, it is crucial to match up both.
– Semantic Search: determine not only keywords but the intent and contextual meaning of the keywords as well
– Natural Language: Adapt your content by using natural language as much web browsing is done without a screen
– Be trendy: Use search marketing to keep up with the latest trends in terms of search
– Learning and sharing: Attend workshops, webinars, events, conferences to connect with your peers in the industry 

NL 2017-05-09

Restaurants adopt content marketing to be in the limelight

It is no more glamorous for a brand to hide behind advertisements today. Restaurants are proving that the best way to demarcate themselves- and their brand- is to use content marketing strategies. They thus open up their “back office”, sharing their food being made. The reason for this transparency is that:
– B2B companies hiding behind ads have become suspicious today as consumers question the reality behind the ads
– A glimpse into the kitchen creates a relationship of trust with customers

EN 2017-04-20

Getting started with video content marketing

You may be already aware that many business decision-makers love B2B videos because they offer maximum information within a short period of time. Indeed, B2B videos are one of the most successful means to showcase your brand. To reap the benefits of video content marketing and increase conversion rates, you have to:
– Create engaging video content
– Your content should be thoughtful, planned and integrated into your marketing process
– Invest in SEO
– Empower your sales teams with B2B sales videos

NL 2017-03-31

Marketing directors, webinars are your allies!

Webinars have finally dethroned the famous white paper and the case study. Among the most effective business practices, webinars are second only to physical events (fairs, conferences, etc.). There are several advantages related to this strategy:
– Transmit a message as in a conference, thanks to communication via the Internet
– Get as much information about your prospects through the registration forms
– Enrich your online and offline network
– Benefit from a satisfactory ROI


EN 2017-06-15

Branding: Using Influencers to promote travel destinations

ES 2017-05-24

Understanding how Generation Z consumes content

PT 2017-06-29

Can a corporate blog help my business?

Having a corporate blog presents multiple benefits. The main one is getting your company recognized while maintaining low cost and boosting the credibility of your business in the same vein. Creating a corporate blog can really be the key to your success.
– According to a survey by the Dragon Search Marketing, 60% of consumers claim to be influenced by a corporate blog
– With a corporate blog, you can address market issues and show you know what you’re doing
– With quality content and a strong strategy soon you will become a reference in the field

EN 2017-05-30

Why small businesses should invest in a compelling content strategy

Despite having a branding and a campaign strategy in place, many small businesses fail to attract and retain audiences. One of the reasons is that today, a buyer’s journey is full of detours and attention spans are short. Buyers are overwhelmed with choices. To demarcate yourself,
– Use honest and meaningful content to tell your brand story
– Your message should evoke an emotional response and spark curiosity
– Adopt immersive design to enhance your creative content

EN 2017-05-25

Influencer Marketing: How to increase conversion rates

Influencers can generate great impact on brand awareness. With their massive reach, they can increase the conversion rate of your brand. However, this marketing strategy should be executed with great care to ensure that the job is not being done in vain.
– Choose Influencers who are already recognized in your industry or in the niche market you are targeting
– Your Influencer should explain your product to your audience as, if you do it on your own, it may look like a sales-pitch and deter your audience
– Give your Influencer the creative freedom so that the content presented seems as natural as possible

EN 2017-05-19

Influencer marketing remains at the heart of digital marketing

In a digital marketing campaign, influence is a major asset to enhance your brand. This is the very essence of Influencer Marketing. It involves hiring influential personalities to represent the company.
– The main objective is to influence customers on how they act in relation to the brand’s products. Thus, your influencers can testify to your values, your specificities and all that it takes to optimize your reputation in the market
– Influencers can act as potential buyers and then encourage people to do the same

EN 2017-05-04

Engage with your audience by adopting media strategies

Content marketing has altered the way businesses reach out to their audiences. By triggering emotions with engaging content, companies may be very successful. An example of a company selling a ‘boring’ product- a blender- has managed to hit hard thanks to content marketing. Indeed, the brand focuses on adopting media strategies.
– It uses social networks to share its own mini funny commercials on specific events and days, like April Fool
– It uses hidden cameras and stories from genuine customers to send out messages that are naturally engaging

EN 2017-05-03

Using digital marketing to promote your personal brand

Digital marketing is not only about using it as a powerful tool to get better sales. Remember that in today’s competitive market, your personal brand allows you to demarcate yourself from the others. To achieve this end, you can use digital marketing as a highly effective strategy:
– Digital marketing is not Public Relations, so use it to tell your own story
– Social networking has high Return on Investment
– Share on social media to have a loyal audience

EN 2017-04-18

Tips to use Influencer Marketing to boost your business

Trust is a key element in developing brand loyalty for businesses. It has been proven that consumers are more ready to purchase products or services if other people share positive feedback about the products. Influencer Marketing can consequently have a deep impact as it naturally fits on social media platforms where most consumers are present, and can expand your reach. In itself, Influencer Marketing combines various forms of effective advertising. Influencer Marketing equally helps by:
– Yielding a high return on investment
– Boosting SEO
– Identifying relevant leads and markets

PT 2017-04-03

Using digital marketing to boost up sales

If well exploited, digital marketing can boost up sales for micro and small businesses. There are various features to take into account to maximize the potential of this strategy, the production of content being at the core as it remains the ultimate tool to attract new sales opportunities. Otherwise, using digital platforms allows entrepreneurs to:
– Track trends of potential customers
– Understand obstacles and provide relevant solutions
– Offer online courses to hook clients
– Create greater interaction with consumers

PT 2017-04-02

Co-creation is the essence of the future of marketing

Gone is the time of one-way advertising. Today, think about creating content by involving consumers of your brand and influencers related to your industry. Co-creation will certainly gain momentum in the coming years. To create the right impact, think about the following key features:
– Involve renowned influencers, renowned in your audience and who can contribute to your reputation
– Share your message to a denser audience
– Be responsive to your audience
– Establish a lasting relationship with your consumers
– Boost your Return on Investment

ES 2017-04-02

Top marketing strategies to start a business

The success of any business lies on several factors including its marketing strategies. The best one will help you save time and costs and offer the best service to your clients as well. To define an efficient marketing strategy, follow these guidelines:
– Elaborate a value proposition
– Analyze possible competition
– Utilize online platforms
– Provide quality content on social networks regularly
– Adopt a good SEO strategy
– Obtain feedback from customers and adapt accordingly

EN 2017-03-31

Native advertising tops as new publishing strategy

Publishers and advertisers are betting largely on native advertising as an efficient marketing strategy. Being the third most popular tactic, native advertising can be highly successful to promote a brand if the following key points are taken into consideration:
– Hit hard with social media platforms like Facebook and Twitter
– Aim large audiences rather than niche markets
– Clear labeling avoids consumers’ deception
– Brand your ad as a story instead of making it look like a TV commercial
– Use appropriate channels to reach targeted audience
– Venture into mobile messaging

ES 2017-03-28

Inbound Marketing: Why you should educate the customer

Inbound Marketing is an excellent mechanism to hook clients through relevant and valuable content. To achieve this end, you should, however, bear in mind that the customer should be educated to help them in their buying decisions. Here are some key points for your strategy:
– A customer should find in you a solution to his problem or need
– For this, provide him with valuable content
– This will help build a relationship of trust

PT 2017-03-23

Co-creation boosts brand image and sales

Brands are innovating by devising new means to reach their target audience. The latest marketing trend is to co-create with your fans or clients. This strategy has outrun traditional marketing methods and advertising. One of the best examples is LEGO that started collaborating with fans. Co-creation presents numerous advantages such as:
– Creative ideas
– Product innovation
– Stronger customer engagement over long term
– Real solutions to challenges
– More transparency and advertising options
– User-generated content leading to increase in sales
– Increase in Return on Investment

EN 2017-03-20

Best practices to maximize benefits from influencer marketing

Influencer marketing is a trendy strategy in sales as well as public relations. It has proven that it can be a real driving force for customer engagement and sales. To gain maximum profits from this strategy, here are some best practices to adopt:
– choose an influencer who is relevant to your product or services. If you are launching a fashion company, choose a model
– measure actions and not just views through tools like Snips
– avoid overpaying or underpaying influencers by measuring performance

#Social Networks

EN 2017-07-17

How to dig up the best influencers for your market

Influencer marketing has become a pivotal point for the success of numerous brands today. This trend has come to the forefront largely because customers prefer to consider this form of advertising rather than trusting what is being brandished on billboards, leaflets or commercials.
– Know your target clients well enough to know who influences their choices and decisions. This can be done through surveys or social media. Once you have this answer, you can look for the right influencer.
– Remember that the influencer must have a wide reach, be significantly present on social media, should post often. His online presence should line up with your brand’s values.

PT 2017-07-06

World Social Media Day: 5 ways of interaction between brands and customers

The world celebrates the Social Media Day on July 30. Social media has overturned the wall separating companies from people, allowing unprecedented interaction between brands and customers.
– Having a profile allows the brand to build a relationship with its customers, through content and responses.
– Brands can adopt influence marketing to communicate with their target audience.
– Social media is a true open-air database.
– Social media sponsored posts are critical for the brand to reach a specific audience for its segment. 
– Social networks create a contact opportunity that extends the user experience. 

PT 2017-07-06

Influence Marketing should not be mixed up with advertising

The marketing industry has new personalities. Influencers are now the centre of attention. Even if their roles may look like advertising, influencers must not be mixed up with advertisers. The two strategies are very different.
– Influence marketing may be part of an advertising campaign.
– In a recent study conducted by Ivelocity, 90% of respondents stated preferring a word-of-mouth recommendation than paid campaigns.
– Influencers speak out to audiences with their own language, in their own manner and in their timing.

EN 2017-07-03

Four most important hashtags to revamp your Content Marketing

Create high-quality content is not enough. You need people to find your content and click on it too. Hashtags are great tools to give your content more reach, especially by harnessing social media in the same vein. Here are four crucial hashtags you need to use to expand the reach of your content marketing strategy.
– Use hashtags relevant to your industry
– Use hashtags relevant to your specific product or services
– Use a simple hashtag to identify your brand
– Avoid negative hashtags

EN 2017-06-23

Identifying Influencers on Social Media

Unlike celebrities, influencers can be found in any field. The key to somebody being an influencer is that he or she should have a large number of followers on social media, and regularly engages with the latter.
– Even if influencers do not have famous names they are often relatively easy to find as they have hundreds of thousands often millions of followers on a particular social media platform.
– Platforms have tools to help you in your influencer search.
– There are also quite a few third-party influencer search tools, some of which are mainly focused on corporate agencies and large enterprises, such as LinkedIn.

ES 2017-06-22

Five apps that will help you become a Social Media professional

To manage Social Media, one needs to be productive. To achieve this end, you need to increase your online presence and save time simultaneously. Here are five top apps that can help you do this.
– Automatically publish on Social Networks with Postcron
– Create catchy images within minutes with ArtStudio Online
-Attract new fans and entertain your audience with SocialTools.Me
– Find the most impactful content in Social Media with BuzzSumo
– Use Analytics to optimize your investment in Social Media

EN 2017-06-13

Chatbots become the ultimate tool for your marketing strategy

Digital marketing has undergone sweeping and constant changes lately. While unique quality content targeting niches makes businesses stand another strategy to demarcate yourself is by using Chatbots.
– WhatsApp, Fb Messenger, Slack, Telegram, Kik and WeChat are all messaging platforms. If you play your cards right, your presence on chat could significantly solidify your content marketing goals.
– As opposed to blogs and websites, bots allow readers to skip the part where they need to go through a ton of content to find what they were looking for.

EN 2017-05-26

How to use Instagram for Influencer Marketing

Instragram has become a powerful marketing tool with over 500 million active monthly users. As such, using it judiciously can positively impact on the reputation of your brand as you are able to hone what your target audience really gravitates towards most, and your every consumers can be the ones to boost your sales.
– From high-end clothing brands to global restaurants, every type of business can benefit from Instagram in a variety of ways
– You can use Grin’s search tool here to help you identify influencers on the Instagram platform

PT 2017-05-23

Five top online courses on Digital Marketing

Here are five online courses that you can need to follow:
– Facebook for Business: Designed for small and medium-sized enterprises, professionals and those having to work with social media. It teaches techniques of digital relationship.
– WhatsApp Marketing Advisory Course: Explains how to use the app as an Abundant Business Tool.
– WordPress Course: Learn about setup, setting, themes, plugins, SEO and e-commerce
– SEO Course: Teaches how Google works, proceeding with SEO analysis, link building
–  Instagram Digital Marketing: Learn how to target your ads and create a virtual store

EN 2017-05-17

Brands need to tailor content to relevant audiences on social media

Currently, about 2.8 billion people around the planet are using social media, which represents a rise of 21 percent from 2016. As such, brands need to be wary and happy at the same time of this trend:
– The number of potential consumers using social media is not just increasing but presenting more variations in usage and preferences.
– Brands need to devise general comprehensive strategies to be able to target large groups and address their wants and needs 
– Brands should learn more about Baby Boomers’ interests, preferences and engagement habits as it is the fastest growing demographic on social media

FR 2017-05-03

How to use LinkedIn wisely to get a job

Many of you are mistaken if you consider LinkedIn as an end in itself. LinkedIn is a tool that can help you reach your goals if you handle it correctly. You may already know that you need to use a professional picture of yourself; your title should correspond to the job you are seeking. Of course, you need to have a brief presentation of yourself, your CV and contact details. To go the extra mile, you will need to:
– Get your recommendations on LinkedIn
– Like pages of people of interest
– Shorten your URL by removing useless numbers

PT 2017-05-02

Using Twitter videos to draw incredible results for your business

Videos are one of the latest trends in digital marketing. And they are even trendier on Twitter. Currently, the platform prides itself with some 320 million users around the world and allows quick exchanges of messages with its famous limitation of 140 seconds for videos. Publishing videos on Twitter is a successful strategy and it has been established that:
– 82 percent of users watch videos regularly
– 42 percent of users consider Twitter an ideal platform to get the best videos

EN 2017-04-21

Neal Shaffer: Right tactics to create a content strategy for social media

Social media is not simply an amplification channel. Those viewing it as a means to advertise are getting it wrong, according to Neal Schaffer. The latter pinpoints that audience on social media wants to interact. In this article, he explains the main tactics that you can adopt for setting up the adapted content:
– Auditing your competitors is important
– Understand which particular content type you want to use on social platforms
– Develop your visual voice and engage with your audience

ES 2017-04-14

Seven Instagram apps guaranteed to entice your followers

Instagram is one if the three top social media platforms. It is natural that if you want to demarcate yourself on it, you must pay minute attention to various aspects of photography and video editing as well as the layout. In this article, you will learn about the top seven apps especially designed for Instagram apart from well-known Boomerang for video editing and VSCO Cam, the retouching app:
– Snapseed
– Whitagram
– Hyperlapse
– Layout
– Videoshow

ES 2017-04-07

Tips to create and use your Facebook group as a marketing tool

A Facebook group can be a perfect marketing tool. Different from a Facebook page, it not only allows you to interact with prospects and clients, but it equally has the potential to influence the latter to buy your products and services. Here are some tips to get started:
– Choose a central theme for the group
– Make it private for exclusivity and protection
– Set group rules
– Offer free content and rewards

EN 2017-04-02

Seven tools to monitor and measure the impact of your Instagram campaigns

Visual Marketing is not a term used as often as SEO, Content Marketing or brand content. It, however, plays an essential role for certain brands for which visual content is the primary source of engagement. Such is the case for tourism, fashion, and to a lesser extent, some hi-tech sectors.  The site lists 7 useful tools to measure the effectiveness of visual content on Instagram. At the top of the list is Curalate.

EN 2017-03-31

Social networking and content marketing: how to sell successfully

 In a video posted on on November 2, 2016, Ian Cleary, director and founder of RazorSocial, shares tips to help businesses boost their traffic through social networks and content marketing.
For this, he has adopted a technique called PRISM and highlights:
– The target audience
– The link leading to the audience
– Incoming traffic
– Subscriptions to newsletters
– Special offers for new members

ES 2017-07-04

Facebook is planning to compete with Netflix through content

After fake news controversy, Facebook is trying to recover by coming up with a new plan. It has nothing to do with advertising or the social world, but with content. And the social media platform is even planning to compete with giants like Netflix.
– Facebook is in negotiations with several Hollywood production studios with the aim of creating original programs targeting audiences between 13 and 34 years old.
-The budget per episode will be around $ 3 million.
– Facebook will be supporting a small group of contributors and creators who are experimenting with content that can create communities like sports, comedy or gaming.

#Visual Marketing

EN 2017-06-21

Video Marketing is the future of the Content Marketing strategy

Mobile devices have phased out desktop as well as laptop computers, ultimately making interaction through content immediate and impactful too. Today, there is virtually no boundary as to how consumers absorb content through various devices and platforms. In such a dynamic landscape, videos are becoming the favorite channel to boost Content Marketing strategies.
– Videos have a sense of urgency
– Live streaming increases brand favorability by 63 %
– Young digital marketers are being supported to launch their own video production agencies

PT 2017-06-16

Video Marketing: One of the best channels between a dealer and a customer

One of the new trends of digital marketing are videos. They offer a variety of creative ways and approaches to reach consumers, and can indeed be one of the best mediums to build relationships between dealers and customers. 
– A survey by the Huffington Post shows that 88% of the Internet user’s time is spent on portals that have videos, especially those that use the web through smartphones and tablets.
– Every month, Brazil records 14 million video impressions, with 40% of Brazilians watching them every day. Videos can bring accuracy of message to the consumer.

RU 2017-06-08

YouTube will prevent channels bearing violent content from making money

YouTube has come up with new advertising policies. The latter will affect namely those channels which have scenes with violence.
– YouTube’s video service has changed the advertising policy and users who do censor scenes with violence will not receive funds
– According to YouTube’s new rule, a scene considered as violent is defined as the one in which human dignity is degraded, and discrimination by sex, age, religion, etc is promoted.

EN 2017-06-04

Guidelines for integrating video marketing into your content strategy

To make your content marketing really powerful, you need to go beyond simple blog posts. Content needs to be created in an array of formats to engage your audience and videos are a powerful digital tool. However, as in any strategy, you need to jot down your exact goals first of all.
– More than 80 percent of Internet users watch videos
– Define a clear budget
– Define a proper strategy for video marketing

PT 2017-05-12

Production and dissemination of videos you need to know

Videos are increasingly used formats on the Internet. It is even expected that by 2020, the consumption of online videos may exceed that of traditional TV. Social networks are equally pushing this trend as the visual stimulus of videos is much more appealing.
– YouTubers have become digital influencers by producing and sharing their content
– Almost half of producers prefer to publish new videos on a weekly basis
-73 percent of producers make no money from the videos though

EN 2017-04-10

Why you need high-quality photography for your brand

The power of visuals is unequivocal. And using photography to strengthen your brand is an effective method to exploit the visual nature of our brain. It can play a vital role in defining the personality of your brand and thus, enhance your position as an expert. Here are some further reasons to include high-quality photography to your brand:
– It allows you to instantly connect with your customers
– The human brain is a visual instrument and photos allow us to make decisions
– High-quality colors stir up emotions and can be intelligently used on social media accounts, websites, business cards and branded material


EN 2017-04-26

Influential digital marketing: Adopting the three fundamental elements

It is true to say that content possesses the messages you wish to pass on. However, if you fail to grasp the fundamentals of these messages, you are also going to fail to create the influence with your targeted audience that leads to sales. Here is what you need to bear in mind:
– Don’t compare yourself with your geographic neighbors as social media has pushed expectations on a worldwide level
– Remember that your prospects are looking for guidance to become their best selves
– People trust people like themselves and not representatives of traditional power centers

EN 2017-04-26

Six steps to develop your Influencer Marketing strategy

If you have a business, you must be knowing that high-profile individuals can help market your product effectively. However, setting up this strategy is not simple and minute strategic decisions should be taken to avoid choosing the wrong influencer. Here are six steps to bear in mind:
– Know your audience
– Be realistic about your influencer
– Establish a personal contact with the potential influencer
– Be clear about your goals and expectations with regards to the influencer
– Let the influencer have his say too
– Study your data

RU 2017-04-24 https:

Six tools to adopt to become a successful businessman

Doing business is becoming easier with all the tools available nowadays:
– SeoPult is an automated system for reaching targeted audience
– InvoiceBox is a complex solution that accepts almost all kinds of payments
– Use SCIM as your administrative platform.
– Use Nozbe for task management. With this cross-platform bearing a user-friendly interface and possibility to integrate with other services, you can manage hundreds of tasks without the least worry.
– Use Track It, a convenient service for tracking postal items
– OneBox CRM is a software package allowing management of large systems

EN 2017-04-20

Why Influencer Marketing is a safer strategy for certain brands

When you opt for Influencer Marketing, you should be aware that you are placing your brand into the hands of one individual. Even if it may seem risky, if you do manage to choose the right influencer, you may have good returns. The influencer has real deep relationships with his audience, and the influence he generates differs from ads placed on TV, banners or the Web. Here are some points to be noted while defining your strategy:
– Think of influencers as content creators
– One challenge is to cut across several platforms

EN 2017-04-18

Why Content Curation should go hand in hand with Corporate Training

Corporate training rhymes with giving out relevant, fresh and accessible information. To meet this end, it can be highly beneficial to adopt a content curation strategy. If used wisely, content curation, which is a continuous exercise to find and filter relevant content, can present several advantages both for businesses and learners. It allows you to:
– Gather and organize all resources available on a unique platform
– Ensures that only the highest quality content is offered
– Motivates staff
– Promotes continuous learning
– Provides personalized feedback

EN 2017-04-14

Marketers should focus on influence and not on influencer in their strategies

Experts believe that influencer marketing has taken another stance. They argue that the core of influencer marketing is no more the influencer but the influence brand can make. There are six phases that they believe should be taken into consideration. The two most obvious ones are, certainly, setting clear-cut objectives and choosing the right influencer, of course. Here are the other key aspects:
– Define your audience
– Be creative
– Distribute at scale
– Measure results

EN 2017-04-13

Golden pieces of advice for native advertisers

Native advertising requires core competence. According to a study carried out by Boston Consulting Group in 2015, 60 percent of Americans do not trust traditional ads while 96 percent stated that they are ready to trust a brand if they are told about facts or related stories and ideas without feeling that they are being pushed to buy something.
– Be customer-centric
– Think what content works best for your targeted audience
– Think like a reader

EN 2017-04-12

Typical mistakes to avoid with Inbound Marketing

Inbound Marketing is an effective strategy to attract ideal customers. However, some of you might not see the results expected. The principal reason may be because you have, first of all, forsaken a solid plan. To avoid wandering aimlessly and wasting time and money, think of the following points:
– Define your ideal audience and customers
– What are the steps you can use to reach them and catch their attention?
– What are the real challenges you may face?

ES 2017-04-06

Why you should adopt sampling to boost sales

According to a study carried out by the Promotion Marketing Association (PMA), sampling has managed to position itself as one of the most effective B2B strategies. Sampling consists in distributing or demonstrating tests of free promotional products and it has thus become an impactful and effective marketing strategy to attract new customers and present new products as well. Here are some main reasons why you should adopt it:
– 62 percent of consumers consider that sampling helps them in choosing a product
– Brands stand out from competitors
– It allows brands to target audience more directly

EN 2017-04-02

Return on Investment Marketing: What is the cost of unused content?

In an article published on 10 October 2016 on, Ramona Sukhraj unveils her formulas to measure the Return on Investment of Content Marketing campaigns:
– The cost of unused content
– Time spent on site
– The value of a new subscriber
– The value of social action
– The conversion rate
– Cost per lead

EN 2017-04-02

Placing video at the center of your content strategy to retain staff

An efficient content marketing strategy can cut across various levels. As it can target audiences, customers, and potential clients, it may also reach your current employees and future candidates that you wish to recruit. To help your marketing team merge seamlessly with the HR department, follow these rules:
– Adopt new technologies and platforms like Kajabi and Udemy for Business to give your staff the chance to showcase their expertise
– Humanize your brand through video testimonies of current employees
– Get the marketing and HR team bring ideas together that can then be broadcasted on videos

PT 2017-03-31

The art of using emails in an Inbound Marketing strategy

Do not neglect the use of email as part of your Inbound Marketing strategy. Your goal is to generate leads, and emails can be useful. However, there are a few techniques to master so that your mailings are legitimate.
– Choose relevant topics
– Fine-tune the choice of the title of your email
– Be creative
– Create customized emails for the audience you are targeting 

EN 2017-03-31

Influencer Marketing: Adopting right strategies to realize full benefits

Influencer Marketing can be extremely profitable. In fact, if properly applied, it can trigger a ten-time increase in conversion rates and can hook 37 percent more than traditional strategies. If you plan to adopt Influencer Marketing, stick to the following guidelines:
– Do not underfund your Influencer Marketing
– Understand that B2B Influencer Marketing is different from B2C
– Consider lower funnel goals as well
– You are at loss if you do not invest in Content Marketing and Social Media Marketing

EN 2017-03-24

How to avoid classic Content Marketing mistakes

Content Marketing is an integral part of the marketing strategy of most businesses. However, there are many businesses that cannot reap the fruits of this tactic for the simple reason that they are still doing certain classic Content Marketing mistakes and thus, failing to promote their content.
– Low-quality content gives a bad reputation and makes you lose credibility
– Low-value content with fluffy information will not be read
– Absence of sharing buttons is an obstacle
– Share your content on those channels where your targeted audience is present

ES 2017-03-24

Tips to tailor your influencer marketing strategy

Influencer marketing is one of the current buzzwords in marketing. Influencers are emerging on various platforms like YouTube channels, blogs, and social media and are making businesses achieve more popularity and visibility. Here are some fresh points to take note of to help to tailor your influencer marketing strategy:
– An influencer is not always famous but is highly active on social networks
– An influencer may influence your audience more than yourself
– Followers of your influencer may easily become customers
– An influencer may positively impact on the reputation of your brand