How Texteur can help you establish your professional brand on LinkedIn

Today, it has become crucial that you have a solid online presence as a professional brand. LinkedIn is a great tool to help you build this online presence by showcasing your brand. However, to really demarcate yourself and impose yourself as a leader in your industry, you need this added value that you can find with Texteur. This comprehensive and flexible software works by boosting your Social Selling Index (SSI) LinkedIn Score.

What is the LinkedIn Social Selling Index

It is only natural that professionals aim at establishing their brand on LinkedIn- the most popular social networking for professionals. Imposing yourself on this site helps you to establish a good reputation as a professional, boosts your credibility and expands the scope of your activities as well. The LinkedIn SSI was created as a formula to quantify how well your team has embraced social selling on a scale from 1 to 100.

The starting point for you will be to know where you stand as a professional brand. Have you established yourself?

To get your SSI LinkedIn personal score, go on the following link: www.LinkedIn.com/sales/ssi

Why it is crucial to increase your LinkedIn Score

LinkedIn’s SSI is a key tool in measuring your social selling efforts. Studies have demonstrated that professionals who establish themselves as social selling leaders have 45 percent more chances to benefit from opportunities than peers having lower SSI. Social selling leaders have double chances to meet quotas while 78 percent outsell peers who do not exploit social media.

How the SSI is calculated

The SSI is calculated using the following 4 parameters:

How you establish your professional brand
How you find the right people
How you engage with insights
How you build relationships

Tips to establish your professional brand

Several studies have highlighted that it building your professional brand will create more opportunities for you to succeed. Here are three key statistics:

92 percent of B2B buyers will engage with sales professionals only if they are considered as though leaders in their industry
81 percent of buyers are more likely to choose a solid brand that is reputed for its professionalism
Brands that exceed their quota benefit from 35 percent more page views compared to those who do not

To get started, bear the following guidelines in mind:

Create or complete your profile with your customer in mind. Aim for a 100 percent complete profile that bears a professional profile picture, a captivating headline, an impactful summary, and experience.
Add rich content highlighting you as a thought leader in your industry. Include examples of your work and achievements on your profile. A great way to do so is to present it in rich multimedia that can be easily shared with prospects and customers in an interactive manner.
To increase your visibility, you should start posting and interacting with content regularly. Be wise to share high-quality content that is helpful and contextually meaningful for followers.
Generate endorsements from customers and colleagues. Your skills should be listed in a simple and efficient manner to show your prospects how you can help them.

How Texteur can help you with this initial step

Texteur is a comprehensive software that has built-in unmatchable tools designed to help you with some crucial elements:

Since you need to post and share important information regularly, Texteur Newsfeed can shoulder this responsibility for you. It will generate relevant resumes of important news and information on a daily basis to keep up with your market. News can be posted and shared with your peers and with your overall network too.

If you brag about yourself, you will not be credible. Indeed, credibility comes when other professionals highlight your qualities. In this end, Texteur offers an automated endorsement feature to maximize that part of your profile. Initially, it would be carried out towards your peers, that is, your business colleagues, and people who work with you. Afterward, it aims at people with whom you interact with.

How to find the right people

Finding the right prospects can give a complete boost on how you operate as a brand in terms of efficiency. Some important statistics:

Sales representatives who view the profiles of at least 10 people have 69 percent more chances to exceed quota. Those representatives who do exceed quota save 45 percent more leads than those who do not.
In the same breath, sales representatives who exceed quota engage on LinkedIn with their prospects 39 percent more than other sales professionals.

In order to identify better prospects, you can use LinkedIn’s powerful search tools to find decision makers.

Sales Navigator will cost you $60/m and another 10$ per InMail.
Leverage warm introductions to expand your network. Expand your reach with second-degree connections, which can transform cold outreach into a warm introduction.
Research potential prospects. Look for commonalities to establish a relationship, join groups and save leads that you want to receive updates.
Take advantage of who’s viewed your profile. Your activity drives views of your profile. Review often and engage with relevant viewers

How Texteur can help you with the second step

It does not matter if you do not have a Sales Navigator. Texteur has built-in efficient tools that can help you qualify profiles and send out automated invitations to increase your business network with key influencers in your market.

Texteur prides itself in its unique proprietary tool that detects worldwide influencers in your market segment, potential business leads, and valuable data while generating a very high level of accepted invitations at the same time.

How to engage with insights

Engaging with insights is a key step in establishing your brand. Sharing conversation-worthy updates help create and grow relationships. 64 percent of B2B buyers appreciate hearing from those sales professionals who impart knowledge and provide insights about their business. It has also been demonstrated that if you are a member of LinkedIn Groups, you have 70 percent more chances to get an appointment or unexpected sale. Likewise, sales representatives who exceed quota benefit from 74 percent more engagement on their posts compared to those who do not exceed quota.

Here are some tips on how to proceed with this type of engagement:

Share relevant resources to strengthen your personal connections. Post relevant content that can define you as a trusted source of insights, and engage with insights from others.
Stay in the know with timely content. Leverage industry data and news on LinkedIn to stay up to date.
Engage in discussions where your connections are. Leave thoughtful and productive comments and feedback on content your prospects share. Or, join LinkedIn Groups.
Use relevant information when reaching out. Always customize messages using the appropriate information you have learned about the person on LinkedIn.

How Texteur can help you engage with your prospects

Engaging with your prospects can be a tricky and even tedious task. Texteur has various ways to help you to respond to this. Two principal approaches of Texteur are to adopt:

Newsfeed that will generate daily relevant news to keep pace with your market, and to regularly and consistently post and share important information with your peers and overall network.
SEMLINK that allows you to know what was written and posted relative to your market segment, and subsequently send comments to the writer.

How to build relationships

You can only strengthen your network by connecting and establishing trust with decision makers. Being included in the circle of the latter can drastically expand your horizons; 87 percent of B2B buyers state that they would automatically have a positive impression of a sales professional who was introduced to them through someone in their own professional network. 73 percent of B2B buyers would choose a sales professional referred to them by someone they know. It has also been concluded that buying decisions now typically include 4.5 decision makers.

Guidelines on how to build relationships

Connect with contacts. A larger network gives you greater leverage in finding new prospects and getting introduced to clients.
Focus on decision makers. Work on building relationships with senior-level people among your prospects and customers. Don’t do the mistake of relying on just one.
Connect internally so your colleagues will be able to provide warm introductions.
Nurture relationships over time to keep your services on the mind of people. After connecting, develop the relationships just as you would have before LinkedIn existed, reaching out periodically at appropriate times and adding value by providing relevant information and solutions to your prospects or clients’ business problems.

Texteur can manage the whole process for you

Texteur has various ways to help you engage with your prospects and we can manage most of the entire process for you. However, regardless of how important you perceive LinkedIn’s SSI Score to be, making efforts to increase it will only translate into more sales opportunities. If you follow our methodology on a daily basis, you will not only increase your score to be a better social seller, you will boost the number of new conversations and opportunities, resulting in more sales.

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Source : https://business.linkedin.com/sales-solutions/blog/sales-reps/2016/04/4-ways-to-boost-your-ssi-score–and-why-it-matters-

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