Use LinkedIn for sales and marketing promotions

LinkedIn, the world’s leading professional social network, is now playing an important role in the sales sector. In order to expand its customer network, it is strongly advised to follow some marketing tips and strategies.

Join LinkedIn today if you do not have an account

For newcomers, LinkedIn is the most popular social network of professionals, with more than 500 million users worldwide, spread across more than 200 countries. 80% of these professionals hold decision-making roles within their respective companies. Since its creation in 2003 in Mountain View, LinkedIn has been spreading throughout the world. It has become a major challenge for many companies and organizations, whatever their scope.

One of the first actions to be taken on LinkedIn is to upload your resume and connect with your professional network. From there, you will be able to establish, as you go along, relationships directly with other members, creating a network of contacts.

The network offers many opportunities to naturally come in contact with recruiters or reach new job opportunities. As a result, opportunities are developing to create a network to promote a business. In addition, LinkedIn has improved its platform by integrating a range of features for influencers. In this context, this social network helps to facilitate the dialogue between professionals and to propose a personalized approach to marketing.

It is possible to sell in B2B with LinkedIn

From now on, it is possible to sell more effectively your products and services on this platform, as well as to optimize your marketing. The fact that LinkedIn attracts many followers helps promote brand image. In terms of B2B, LinkedIn promises to be one of the social networks of reference, like Viadeo for that matter. It is part of the sites welcoming a plethora of visitors, an ideal context to obtain a new contract. It is the same for recruitment consultants who come to discover and get to discover new candidates.

In addition to these opportunities, it is possible to make sales and marketing on LinkedIn. This network has a very different public of professionals, which is now interested in commercial actions.

Five strategies to promote sales on LinkedIn

In order to successfully sell products and services on LinkedIn and to stand out from competitors, five strategies are essential.

The content is worth the money

It is essential to focus on the quality of the content to be published, since ROI (return on investment) will depend on it. In this case, save time by paying more attention and interest on all prospects on LinkedIn. If you want to attract potential customers to the network, the ideal is to produce legitimate and regularly powered content. It is possible to use relevant keywords in order to maximize visibility.

Being humble in your actions

Having confidence in yourself is important, provided you do not pretend to be the king of your industry.

Valuing relationships to earn trust

Gaining trust on LinkedIn does not happen at first contact. Additionally, tracking or targeting only people is not enough to promote a business. You need to showcase relationships with all your contacts.

Touching a particular audience is essential

In order to mark your presence on LinkedIn, it is better to direct a structure affecting a niche audience. Targeting a particular population provides a profitable market.

Publish content with a catchy headline

Choosing attractive headlines on LinkedIn encourages visitors to read the content and interact on it. The latter must resemble a kind of informative, essential and strategic guide.

Conclusion

Going through LinkedIn to promote sales and marketing is beneficial for multiple reasons. Given the rise of social networks on the web, the professional world has not escaped it. Many startups have fully understood the value of being active on this platform. Whether it is to establish privileged relations with customers, employees or suppliers, everything is based on the speed with which the message is disseminated. Social networks are flexible, fast and inventive, with features that can fit perfectly with the corporate world. The richness of the displayed content is synonymous with the know-how and confidence to improve your turnover.

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