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Corporate blogging: statistics and key figures explained

Corporate blogging is a new marketing trend. It allows a business or enterprise to interact fruitfully with internet users and clients by sharing relevant content addressing updates in a specific industry, tips from experts as well as best practices. A winning corporate blog can bring attention and clients to your enterprise. If you are still skeptical to launch the creation of your corporate blog, find out in this article why this marketing tool has become a must and how it offers you the opportunity to restrain your dependence on Adwords.

Business blogging explained in figures

Various studies on the effects of corporate blogging come to the same conclusion that this tool has become crucial for a business to prosper:

  • It has been concluded that 81 percent of internet users trust content as well as advices shared on a blog (Source: BlogHer)
  • It has been demonstrated that 92% of enterprises that update their blog on a daily basis have been able to grab a client (Source: HubSpot)
  • The age group 21-35 years is the most active group and represent in itself 53.3 percent of the total number of bloggers (Source: Sysomos)
  • B2B marketing specialists who use blogs obtain 67 percent more prospects (Source: InsideView)
  • It has been evaluated that 33 percent of B2B enterprises have a blog (BlogHer)
  • 81 percent of enterprises consider that their corporate blog is a “useful”, “vital” or “important” support.
  • If you manage to publish between 21 and 54 posts, the traffic on your website will increase by up to 30 percent (Source: TrafficGenerationCafe)

Blogging boosts the visibility of small enterprises

A study by ThinkCreative has shown that small enterprises that have a corporate blog obtain 126 percent more prospects than those who do not blog at all. On the other hand, according to Bia/Kelsey, 52 percent of small American enterprises use social media platforms to introduce their brand.

Twitter users should be targeted

It is a whopping figure: according to Gfk MRI, people who use Twitter are 506 percent more inclined to write on a blog while 314 percent are more likely to publish a comment compared to other internet users. As such, Twitter users should be targeted to increase traffic and interaction on a blog. Furthermore, Virtrue has demonstrated that posts containing less than 70 characters create more engagement than long posts.

Emails do not engage internet users

Internet users are not fond of emails. According to Chadwick Martin Bailey, it has been proven that 69 percent of these users prefer to unsubscribe from emails as they are bombarded with emails in general. 56 percent consider that the content being sent out to them is not relevant and striking.

Small enterprises are lagging behind on social media

Surprisingly, small enterprises do not seem to exploit social media as it should be. According to BIA/Kelsey, only 20 percent of small and medium enterprises have links on their website that direct visitors to their facebook, Twitter or LinkedIn pages.

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