The marketer you are has, obviously, the soul of a salesperson, and that is all to your honor. However, you will have to do your utmost to set it aside. Writing content consists of slipping into the skin of an editor.
Think more about “news” rather than “advertising”
Your readers, whatever their status (customer, supplier, etc.), are looking for useful data that they can truly trust. If the purpose of your content is to promote your products and/or your business, you will need to appeal to your subtlety. Treat your topic to deliver practical information to your readers. Include here and there discrete references, or even links, referring to your activity. The goal here is to avoid the advertising effect that scares the Internet users. At the present time, it is much more constructive to minimize the visibility of its activity within its content than to openly promote it.
You must write a quality article
As we told you: the quality of your article is a priority. You have to deal with a subject in depth and not just fly over it. What’s more, an article too short will displease the famous Google that prefers to put forward the contents of 500 words and more. For long articles (800 words) and more, it is important that they consist of relevant information only. Your visitor will spend time reading; he must not leave your pages without having “enjoyed” his time. Do not just embroider to make in length, this would be deleterious to your platform’s reputation.
Put yourself in the shoes of your reader
In addition to facilitating the reading of an article and giving “a pause” to the user, the images positively impact the SEO of your content. Google will highlight an article with images rather than one which does not contain images. Turn to tools such as Shutterstock to get free photos. Please note that not all images are free. The image databases offer few free pictures. You will have to pay for a subscription to have access to a larger selection. It all depends on your needs.
Differentiate yourself from others
The topic you intend to address will, without a doubt, have already been treated by many other editors before you. The question to be asked is this: how to differentiate from others? To do this, you must bring real added value to your article. Search multiple sites to build new content. Note that English-language platforms are gold mines for information. If you are proficient in English, you are strongly advised to visit sites/blogs related to your activity. In addition to finding unprocessed subjects, you will be able to discover new points of view and enrich your articles in an original way.
But these are not the only ways to make it easier for your users to read. Indeed, one must think “technical”. Internet users are doing more and more research through their smartphones. It is, therefore, essential that your content pages are optimized for easy access via the phones of your readers. This is called being “mobile-friendly”.
Allow interaction with your audience
Many editors have the phobia of seeing their articles being the target of bad reviews. As a content designer, your credibility is at stake. The company for which you are creating articles, in the same way as your readers, will be looking for the slightest flaw. Thus, many platforms do not allow the Internet users to comment. This is a big error. Why ? Readers like to share their opinions and comments. To give his opinion is to commit himself. Thus allowing your readers to comment on your articles is the best way to retain them. It is also about exchanging with them, bouncing on their comments, getting readers to exchange between them. Our advice is to let the users express themselves. Quality content and elaborated from reliable sources is rarely subject to bad comments. Trust yourself and your work.
Highlight your articles on social networks
It is needless to remind you how social networks have become indispensable tools. Creating content is fine; however, it needs to be seen. Optimize the SEO of its article; yes, but why not promote it on your social network accounts? Obviously, articles alone will not be enough to retain your subscribers. It will be necessary to embellish your news with videos, images, and other playful contents. Even if you do not publish all your articles on your social networks, it is interesting to share some of them from time to time in order to highlight your professionalism and to maintain your image as an expert.
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Image: Shutterstock