If before, Search Engine Optimization (SEO) and referencing were focused on the work of keywords in blogs, they now work for the content marketing service.
SEO now serves content marketing
The time when SEO was done only by filling keyword blog posts is over. Currently, it is also used with content marketing and is particularly of interest to professionals in the sector. Indeed, the SEO has evolved to serve both users and marketers. The latter rely on it to know the online path of the prospects and to create according to content likely to interest them. By improving the customer experience, this content can generate a consistent Return on Investment (ROI) for the company.
As a result, the combination of SEO with content marketing is an increasingly flourishing market which is generating significant revenue. As a consumer voice, it provides marketing experts with countless opportunities to exploit. What to do to make more profit?
Understanding how content and SEO adapt to the client’s journey
With the introduction of innovative connection terminals, Internet users now have access to various contents in their search results. These are texts, images, videos and local results through which the prospect navigates. The customer journey is divided into innumerable brief moments during which the prospect evokes his information needs, determines where he wants to go, what he wants to do and wishes to buy. By offering them content that meets their needs during these decisive moments, marketers can be sure to attract their attention and convert them into consumers.
Test and then constantly improve SEO and content
Optimising SEO to serve content marketing is a lengthy process. It continually uses SEO ideas to hone the content strategy. It is, therefore, necessary to continually test and refine it according to the data collected in order to benefit the content marketing.
Refresh and update old content regularly
If marketing experts focus solely on the creation of new content, it should be reminded that updating old articles can bring them much more. Indeed, if they are relevant and provide high value-added information, they will continue to generate traffic. This is why companies must bet on to convert their prospects into consumers.
Using SEO to create content marketing opportunities
Although they remain a long-term task, SEO and content marketing can, however, be achieved in a short period of time, provided that they can quickly identify the right content that can attract customers. The tools used are in this case newsletters, online offers and posts on social networks.
Always keep in mind the basic principles
After learning how to sort out what is relevant or not for their content marketing, marketing professionals can gradually make use of SEO best practices. It is a question of always using the right keywords and putting them forward in the headlines.
Write for prospects and not Google
Thanks to the improvements found in search algorithms, companies no longer have to choose between writing for their customers or for the search engine. They can now write in a natural way using the queries formulated by Internet users. It is useless to publish content that is off topic, but beneficial for the ranking of the company’s website, as Google now concentrates on the context and relevance of the published content. The best thing is, therefore, to offer content useful to the user, enabling him to quickly make purchasing decisions or membership.
Do not be afraid to target the niches
Just as a good content marketing should not be afraid to target a number of prospects, the utility would be to reach the right clientele. So no worries about this restricted number if the marketer has managed to attract the attention of the most qualified visitors.
SEO practices also adapt to new technology
It should also be noted that the best practices of the current SEO are adapted to the new technological advances in voice search. The fact that users use their voices to launch searches is an opportunity to better place keywords in their queries. They always end up on the right page by anticipating this targeted language too.
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