A recognised professional social network, LinkedIn is the ideal platform for generating and attracting leads while increasing your visibility. How can we take advantage of this ability to influence to become an active and legitimate member of this network, which has millions of users around the world?
Start by establishing an expert profile
LinkedIn is no more or less the first professional social network, with 400 million users worldwide. In addition to being an online resume database, this platform can also be used to create awareness or even generate leads.
In order to optimise your presence, it is imperative to build an expert profile. To do this, complete the sections of your profile as well as possible. The design of LinkedIn makes it possible to arrange the different sections and to arrange them according to their wishes. When writing the profile, make sure that it is a showcase for other users. This profile should make you want to know more about yourself and your company.
To do this, mention in the Summary section the keywords that define your person. Whether you are a service company, a large group, an editor, or a CFO, this part must be clear and concise.
Professional Experience will resume your previous activities. Writing is not advocated, so use the keywords to highlight the dots or dashes.
Trainings will indicate your higher education. The schools and / or universities you have attended will allow you to connect with other members.
Skills will highlight your core business, making you stand out from other members. In this regard, you should not hesitate to create multiple versions of your profile in several languages. Each part can be accompanied by content such as links, videos and images.
You should start networking at once
To begin, you can add your old contacts and customers, to increase the number of relationships. You should know that LinkedIn allows you to import your contacts directly, and to find their profile. Besides, a small recommendation will only do well to your profile. This will earn you credibility, to boost the confidence of other members.
LinkedIn allows you to know which member viewed your profile. Nothing prevents you from getting in touch with or adding to your network people who take an interest in your profile.
Build an ecosystem on LinkedIn
The LinkedIn company page will know how to set up your organization. You will be able to publish your latest news, press releases, and any other content you deem useful in promoting your business.
On LinkedIn, it is recommended to connect to thematic groups. In addition to making you aware, the platform keeps you up to date with all the new information inherent in your industry. However, in no case do groups constitute a space to advertise. So the content will not be focused on your products and services.
You can adopt LinkedIn search filters
Upstream, the chosen profile should be targeted. This done, LinkedIn will help you to search profiles according to the criteria you selected. In practice, the free-of-charge formula allows research to be focused on the sector, company, training. The premium formula further refines the research according to the positions, experience, interests and size of the companies. Indeed, the connection with the right people will ensure a better distribution of your content, to better target your audience.
Use Inmails profusely
Inmails are a very good way to contact a prospect. The content of the message to be sent must be personalised. Obviously, you have to show a lot of interest to the recipient, in relation to the information gathered on his profile. The use of Inmails makes it possible to dodge the possible hurdles and the sending of unanswered mails.
Post your opinions directly on LinkedIn
This feature is only dedicated to LinkedIn influencers. LinkedIn provides real editing tools. Your goal is to ensure the relay of the articles of your company’s blog directly on the social network.
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