Content Marketing can be as well suited to your blog as to your different accounts on social networks. Creating original and attractive content to fuel a Content Marketing strategy is a challenge for many professionals. But it is not the only one. Successfully distributing this content effectively to reach the audience for which it was created is an obstacle that must also be overcome. LinkedIn is an effective way to achieve this.
Five ways to promote and distribute content
For most professionals, LinkedIn is synonymous with professional networking. An excellent place to build new relationships, develop your network, or discover new prospects. It is also an effective vector for the distribution of branded content.
LinkedIn offers five professionals ways to distribute and promote this content:
- Directly on your Profile, by publishing an update
- Through the page of your company
- By publishing your articles (or articles’ introduction) on LinkedIn Pulse
- By sharing these articles with the LinkedIn groups to which you belong
- Or, by paying to highlight your publications
Three main benefits of using LinkedIn
While using LinkedIn you can derive various benefits for your business. Following are the three main advantages:
Your audience is naturally targeted
Your LinkedIn contacts are professionals. They appreciate the sharing of expertise, such as getting to know the news of your market segment. This is an opportunity to engage with your existing contacts. LinkedIn groups and exchanges are as much part of Content Marketing as the articles you can share on your profile. Join several groups and participate in discussions by bringing your point of view or experience. The goal is to eventually bring the person to you and your business and not break the message. Do not adopt a too commercial tone because the people present on this network are also professionals and know how to recognize a person who is doing their self-promotion and your strategy will fail.
Your expertise may be quickly recognized
You benefit from an important visibility. Each of your publications is likely to appear in the news feed of your contacts. If you provide relevant information, you demonstrate your expertise in your field. Sharing of the news will allow you to give more visibility to your article but especially to your site. It is about sharing content that is likely to appeal to more people because it is not possible to segment your subscribers for the time being to better target your messages. In any case, do not forget that you are addressing professionals and therefore to future partners or clients. On LinkedIn, you will need to adopt a more formal tone and share relevant and rewarding information for everyone.
You develop your network
If your contacts like your publications, they will share them with their own network, which opens doors for you to reach new audiences. We know this with privacy and privacy issues but we tend to believe our network in the first place, before going for additional information on search engines for example. You must therefore not disappoint your subscribers at the risk of losing them. A Content Marketing strategy targeting professionals must, of course, be reviewed and adapted because these professionals are above all on LinkedIn to recruit new people and expand their networks. It is therefore up to you to stay in theirs or they will get rid of you.
Related articles published in Content Marketing News :
- Five top online courses on Digital Marketing
- Small changes can create a big difference to your Content Marketing strategy
- Follow journalistic strategies to make your content marketing more successful
- How to avoid making mistakes in Digital Marketing
Image: Shutterstock