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Learning to become a good influencer on YouTube and other social networks

Acquiring the rank of influencer and prescriber on Instagram, Facebook or YouTube is not an easy task. This requires creativity, iron discipline and a keen sense of communication. Here is how to get to this much desired and yet so difficult to land.

What is an influencer in the 21st century?

There is no question about that. The twenty-first century will be the era of hyperconnectivity, virtualization, and cybernetics. In a world that is so dependent on new technologies, individuals who have some credibility on a given subject are considered role models, people to follow. In other words, they have the status of influencer. These personalities have the power to rub off on the way of the thoughts of their followers. Influencers can popularise a new trend as quickly as they can stop it. Their comments and their publications on social networks can influence the sales and reputation of companies.

Influencers are shelling out strategies

Influencers logically occupy an important place in the online communication industry and advertising via social networks. Brands are scrambling to improve their positioning online or to build a good reputation among a defined audience. This marketing strategy pays off, provided you choose the right influencer and the right communication channel, depending on the targets. Companies benefit from many opportunities in this area. Many reputable influencers can give more credit to a marketing campaign, including top athletes, models or famous artists and personalities from the world of television or radio. Other influencers have gained a solid reputation on social networks, starting from nothing, or almost. These known influencers in the world of social networks, including Facebook, Snapchat, Instagram or YouTube, are particularly sought after for marketing operations targeting a millennium generation audience.

Mastering the art of curation

The most influential influencers on social networks rarely create their own content. Instead, they use curation to add value to existing content, such as viral video, blog post, snap, tweet, or interesting article. These personalities have acquired their influential status not by chance. It is rather the fruit of a long-term work carried out along a precise path. The influencers had to acquire special skills and master the mechanisms of the digital world to become figures of authority in their field. Here are some of the other steps to follow to get this famous status.

Focus on viral content that fosters interaction

A reputable influencer must understand how to attract public attention with adequate content. In general, Internet users appreciate more articles, photos or videos that speak of a real experience or an emotion. The public can recognise itself through these contents. Internet users may discover solutions to their own problems, or even find a source of motivation. This type of content recalls the human side of the influencer, a quality most appreciated in a web flooded with articles, videos and other resources ever more impersonal.

Internet users feel more confident about an author or curator who is not afraid to reveal his emotions, qualities, and defects. The very humanity of the influencer is the main factor that drives readers to develop their sense of community and build a relationship of trust with them. Of course, the aspiring influencer will reach a larger audience if he makes good use of good keywords and good hashtags on social networks.

Try to avoid clicks traps

If you dream of becoming a recognized influencer on social networks, you shall be aware that there is no shortcut to this goal. Thus, avoid sinking into the nauseating and counterproductive practice of clicking traps. This unhealthy tendency can divert attention away from your readers and even damage your reputation. Or exactly the opposite effect of what you are looking for. To gain the status of influencer, it is essential to seduce readers and followers in the most loyal and just way possible. Prefer content and publications that respond to a specific request from your followers.

Lists, tutorials, FAQs, vlogs (video blogs), challenges, and other tags are popular and much sought after by Facebook or YouTube users; especially the users of the millennial generation. This type of content is of interest to new followers as well as fans and followers of the first hour.

Finding the right balance between entertainment and information

People go on social networks to exchange with their knowledge, first, but also for a thousand other reasons. The desire to learn and the pursuit of entertainment are some of these reasons. A well-known influencer often masters the art of entertaining his subscribers, while sharing useful and inspiring information. This mastery is the result of thoughtful work on personal branding and personal marketing.

Be decent and sensical

Always look for an innovative way to make yourself known in your field, without crossing the limits of decency and common sense. Perhaps you will be able to distinguish yourself by your way of dealing with the news on YouTube or Facebook, or by your ability to attract the attention of your subscribers in a fun way. Above all, do the necessary to interact daily with your followers. This is a most effective way to install your profile or page in their daily habits.

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