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Content marketing at the heart of your business model

The creation of content has always been a fundamental issue in the communication strategy of companies. The content generated by companies was traditionally intended to convey their value proposition, their competitive differentiators, their vision and mission, the benefits of their solutions, etc. At a time when companies are trying to catch up with the digital transformation of our society, many of them are embarking on an adventure without mastering the ins and outs.

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Using Content Curation For Training In Your Firm

A key strategic issue for the company, Internet monitoring is today a key success factor that enables it to manage its digital reputation or e-reputation, to evaluate trends, to detect areas of development, to follow current events in real time. However, few companies have understood the issues and have developed this competence within the teams.

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Writing your marketing plan with confidence

The only way to get into a business with assurance is to develop a good marketing plan, a plan that is supported by facts and research. This article will show how you will ensure that customers are interested in your products or services and to convince them to buy them. The marketing plan also helps to inspire confidence in lenders by demonstrating that your business has a great chance of becoming prosperous.

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The trends not to be missed in Content Marketing

Content marketing has evolved a lot in a very short period of time. What was once a market dominated by those with the highest volume of low-quality content is now a market where success largely depends on connections, diversity of content formats, and ability to connect with and engaging audiences across multiple channels. As you need to prepare for further change, let us take stock of emerging trends in the field.

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