Digital marketing, social networks, and big data have changed the business of luxury marketing. It is, therefore, necessary to keep in touch with the latest developments. We offer some advice.
Social media is a must nowadays
Social media has often been considered the ideal channel for B2C marketing because of their rather informal nature. However, since companies begin to establish their presence on these media, the difference in approach between B2B and B2C is decreasing. In both cases, the main advantage of social media is to build relationships with current and potential customers by offering content that fits your audience.
The use of strategies in social media is a fashionable resource extended between brands.
Big Data is an active player in social media
We have been talking about data for a number of years. The concept of Big Data is not unique to the world of commerce or marketing that it is associated with today. However, the development of technological innovations has led to the emergence of new activities such as e-commerce or digital marketing. It is the latter which have helped to highlight the importance of the data recovered and what is at stake for companies. If today 5 zettabytes of data transit the databases of companies in the world, it is still necessary to learn to transform it into Smart Data and to understand their usefulness.
You must create and promote your content using social media
According to a study by the Content Marketing Institute, 70 percent of B2B marketers surveyed included more content in their marketing strategy in 2016 than in the previous year. It is by creating interesting content (videos, articles, computer graphics) that you can inform your audience about the internal workings of your company, present your products and services in a more general way and finally tell the story of your brand in a more playful and surprising way.
Social media is particularly well suited to content marketing because it creates new and inexpensive ways to highlight content. Depending on the purpose of each of your social networks, you can use different channels to achieve different goals. If your business lends itself well to visual content, take the example of General Electric, which has dedicated a complete sub-channel on YouTube to work in its factories.
Five free tools you can easily use
How to manage all your social networks effectively? The good news is that there is a multitude of tools that will make life easier for you to manage your social networks and maximize their potential! We propose you to look together at five management tools which are above all free to use.
- Hootsuite
Hootsuite is the most well-known and used social networking and planning tool in the market. It gives you the ability to schedule your social media content for a specific period of time. The other advantage is to centralize the content of all your social networks on a single platform. Simply a must!
- Buffer
Buffer is Hootsuite’s historic competitor in the planning of social media publishing. Its simple design and ergonomics have convinced many people to use it even if it is less complex than its competitor.
- Mention
To monitor social networks, Mention quickly became one of the best free tools with an intuitive interface and interesting alerts. This tool is therefore very interesting to evaluate the e-reputation of your company on social networks.
- Likealyzer
Free little tool to analyze competitor’s Facebook pages with simple yet effective KPIs to get a quick idea of the performance of others!
- Buzzsumo
This tool is very useful to discover the most shared content on social networks on a thematic and to find influencers in a specific field. It is a great way to find people and interesting content!
You need to know the trends in society
While content marketing is not in itself an absolute novelty, it is a practice that will continue to gain momentum for a number of reasons:
- Consumer behavior shows that an increasing proportion of purchasing cycles is done on the Internet, and increasingly, via a mobile device.
- The weakness of traditional advertising channels is confirmed and, on the web, the rate of equipment increasing in advertising blockers testifies to a rejection of tactics of intrusive communication.
In these conditions, content marketing remains the most appropriate way to attract new customers to your brand. However, in the face of increased competition in the field of content marketing, brands wishing to succeed will have to adopt the best practices of the sector without delay and appropriate new forms of content.
From this point of view, two strong trends emerge:
- An increasingly dense content in its global coverage of the problems of the personas and in the particular treatment of each problem.
- An increasingly varied content in the forms: live video boom, the emergence of virtual or augmented reality and podcasts.
Related articles published in Content Marketing News :
- Small changes can create a big difference to your Content Marketing strategy
- How to avoid making mistakes in Digital Marketing
- How to bootstrap your influencer marketing program
- Brands need to tailor content to relevant audiences on social media
Image: Shutterstock