Lead generation is very important for every business. In order to do this, content marketing is a significant ally to facilitate the implementation of prospective generation strategies, the future customers.
Write well-worked and in-depth content
To better ensure its referencing and consolidate its image, long and in-depth contents are the best. These will provide more value to your audience, as it ensures to share a more detailed message. In addition, search engines such as Google highly appreciate this approach.
In practice, the average length of articles which go viral is about 2,400 words. Increasing the length of its contents is already a good start, to generate leads. This does not necessarily mean giving in to the temptation of a redundant copy. Each word must hold its value to meet the needs of its visitors.
Use content upgrades
Content upgrades refer to specific magnets that were designed to enhance the user experience, as opposed to some contact details. For example, a programmer can give “cheat” sheets with code snippets described in his article. A chiropractor could provide a series of videos showing a series of stretches in his publications on his blog. Thus, content upgrades created must be centered on the actual expectations of its audience.
In order to quickly increase the number of prospects generated, it is necessary to ensure that a series of publications-specific offers are linked to its most prominent articles.
Use links to webinars directly in content
Webinars prove to be a very effective solution for lead generation. However, their power would have no impact, if they are not used properly. In reality, they must be promoted in the body of all articles, emails and in the subtext of the videos. Even though this seems to be an easy hack, this method has a sizeable impact on its ability to generate leads.
Use multi-touch content marketing campaigns
Designing multi-touch content is more than a necessity for a modern business. One has to imagine campaigns that allow connecting with its new driver, and this, in a recurring way. This must be sustained until enough reports are developed to streamline the sales process.
Incorporate lining quotes into the body of the articles
Another method to quickly improve its follow-up is to include quotes in its articles. This is a simple hack that requires downloading a WordPress plugin or a service like Click to Tweet. This leads to massive growth in its Twitter follow-up. Obviously, this also increases the number of prospects generated via social media.
Include sharing buttons in emails and web pages
If all of the tips listed above are followed, those in your mail list will naturally want to share the content. From this point of view, it is necessary to include sharing buttons in all emails. It is the same with each part of your content. The sharing process will be facilitated and will greatly increase your chances of generating the most leads, for your brand and your content.
These different tips are relatively simple to apply, but they require many tests and optimizations, for more efficiency. Their implementation today will provide great rewards in the future.
Related articles published in Content Marketing News :
- Content Marketing and Media reach the same wavelength
- Content Marketing grabs a larger share of companies’ budgets
- Why SEO and Content Marketing go hand in hand
- Content Marketing: Tips to reach cruising speed
Image: Shutterstock
