E-commerce is to date a very lucrative activity which companies in Spain use to prosper. In the last semester of 2016, turnover in this sector increased to 6,166.8 million Euros according to the National Commission for Markets and Competition known as CNMC.
Content marketing has its place in the economy
Many companies are witnessing that their projects and revenues are increasing through the e-commerce system. In spite of this, the sectors that are enthroned in the digital territory are travel agencies, accounting for 16.3% of the turnover and air transport, which represents 11.6%. Then comes the fashion industry with 5%.
It is true that as regards to e-commerce competition in the world, Spanish brands using the online sales strategy are not yet fully developed. This information comes from the CNMC’s report on geographic segmentation.
Good referencing, web design and presence on social networks allow better visibility
Nowadays, technology is the centerpiece of enterprise development and content marketing is proving to be a vital part of any online start-up. Let’s take, for example, Start Go Connection. This web design company in the city of Valencia saw a particularly good increase in its customer flow last year. The reason for this is the particularly appealing graphic design as well as its web pages.
Betting on a valuable SEO
The majority of independent companies and entrepreneurs making their first steps on the web must stand out. Bending to Google’s guidelines is the best way to achieve better visibility on the Net. For this reason, the brands resort to the strategy of natural Search Engine Optimization. Indeed, an appearance among the first results of the search on Google is of capital importance to establish its notoriety and thus win more customers.
An optimal exploitation of social networks
Although effective, the technique of SEO is unfortunately not sufficient for success on the web. The budget investment of a brand must be considered and it is often necessary to resort to other marketing strategies. A company must also be present on many social networks such as Facebook, Instagram, Twitter or other to promote its products and its brand.
You must have an active blog
Another way to publicise its brand and its marketed products to the public is to enhance the blog of the company by refreshing it daily. All of these 3 content marketing strategies ensure a clear improvement in the visibility of a brand. These are the key factors for a company’s online success.
Here are the types of firms that have their chance on the web
Freelancers or companies, referrers and any professional who offer their services in the field of e-commerce are currently the most requested. Generally, when you search for an enterprise specialising in this field, you just have to tap on the keyboard. By writing the content you are looking for to the Google search bar, you are sure to find what you are looking for and to be able to easily compare the various benefits and their costs.
In addition to the content marketing sector of the tourism industry and the fashion industry, companies generate a significant turnover thanks to their trade on the net. Indeed, Google seems to have become indispensable in our daily life.
If for example, we forgot our keys inside our apartment, we would need a locksmith. Therefore, our first reflex would be to go on Google.
- When the facade of our wall is damaged or repainted, we type cheap bricklayers or painters in the search bar.
- The company Pintor Torrente offers painters in the city of Valencia. In order for this company to appear, it is necessary to use the search engines indicating that we want to find cheap painters in Valencia.
- If we plan to relocate, we will immediately let you know where you can rent a commercial vehicle or cheap movers.
The same applies to all the areas in which we seek help. Positioning, when searching on Google, is important to a company in order to be one of the first choices of Internet users.
Everyone can access the Internet
Nowadays, accessibility to the Internet is greatly simplified by the presence of smartphones. The technological revolution is such that it has become a child’s play in the true sense of the term. It is therefore quite normal for companies to also use technology to improve their income. E-commerce and advertising allow companies to increase their productivity while achieving real savings. New devices are in place for integrations and other actions to be automated. This makes it unnecessary to employ new recruits. The site ticnegocios.camaravalencia.com is an industry 4.0 whose goal is to maximise the performance of online marketing. When a company begins to have notoriety, it must be dynamic and efficient so as not to disappoint the consumers who place their orders. This is why the technology industry is so important in Valencia.
On a concluding note
Digital marketing allows a brand to increase its productivity and its reputation in the market. Despite this, the company’s sector of activity and its types of services offered are also to be taken into account for its success.
Related articles published in Content Marketing News :
- The majority of consumers ignore that paid influencer posts are ads
- (L2 Report) Majority of brands are lagging behind in terms of mobile-friendly sites
- Effective content involves a journalistic approach
- Content marketing and education are one
Image : Shutterstock