SEO: The art of referencing and authority through backlinks

Backlinks are not adequately exploited, according to certain sources. It is crucial to remember that backlinks contribute to the proper referencing of websites, based on the keywords chosen by the creators and managers of these sites.

Sources of backlinks are not lacking

The Internet contains many tips, all promising as regards the referencing of a website in two small weeks. One thing is certain in this slump of little secrets between professionals: some tips and tricks are not especially reliable. However, nothing is lost, because this is where the backlinks come in. It is a Search Engine Optimization (SEO) resource that has proven itself, despite a lack of exploitation, and mostly unjustified.

SEO is a rich and complex world. If some professionals think that they have all the secrets, it is sometimes enough to search where others have not bothered to look for hidden treasures. There is indeed a non-negligible list of sources capable of generating very good backlinks when used correctly. Here are some elements that bloggers, site editors and start-ups can inspire to optimise the referencing of their sites.

Google is an infinite mine of treasures

Google gives its users the possibility to integrate links to sites and articles from the biography section of their profile. In order to generate backlinks and to favor the referencing of a site with this method, it is necessary to proceed on a regular basis, without forgetting to vary the sources of the cited links. The method consists of writing a sentence, selecting a keyword, and using the keyword to insert the selected link.

Video and podcast sharing sites

This is undeniable; the sites of video file shares enjoy a good ranking, not to mention their high authority. To get closer is to seize an opportunity to improve its positioning on the search engines. Thus, it is quite conceivable to get backlinks, but also so-called “do follow” links from these sites. To do this, you have to create a file to listen to, such as an article in audio format.

Infographics are refreshing

Graphics are particularly appreciated, therefore shared, by blogs particularly well attended, and thus generating backlinks. To enhance the visibility of infographics, several options are available:

Hire a graphic designer for one-off or full-time assignments. For this, you can opt for the recruitment of an employee or the services of a liberal professional. In any case, you will have to budget between 200 and 1,000 Euros for a service.
Create your computer graphics with freemium generators.

The ultimate step to promote the dissemination of infographics is to publish them on directories specially designed for this type of documentation. These platforms are referenced on Google, and a simple search provides access to a well-supplied list.

The purchase of an expired domain name is recommended

Google takes into account the age of the domain name when referencing a website. The trick for an optimal SEO is to buy an expired and popular domain name. By doing this, it allows retrieving the backlinks of the domain name. To do this, you can use tools available on the Web, or software. From a few keywords or addresses, it is able to scan the Web in order to identify and indicate the list of expired domain names coming closer to the information entered.

Use content aggregators sites

Social networks are fond of Scoopit. It is a website whose peculiarity is to group all the articles, generally of viral contents, that it considers pertinent.

To benefit from sites known to be content aggregators, you need:

Find pages that are best indexed by Google
Contact the owners of these pages
Submit your own content

Make donations to good deeds … and collect backlinks

Who would have thought that making donations would yield backlinks? In fact, this approved method is accessible to all, especially since the return of this ‘investment’ takes the form of the backlink so much sought. To apply it, simply search for specialized sites on Google, make a donation to the site name in search of backlinks, and wait for the recipient to post the site link from the generous donor.

Blog and RSS feed aggregators

Popular and generating backlinks, the aggregators of blog and RSS feed warmly welcome the websites. A simple inscription is enough to trigger everything.

Create a network of sites or blogs

Perfect for those who want to be totally independent, this method allows you to master each step and each element of its creation. Thus, if you opt for this practice, you will need to implement a number of points. Indeed, the optimization of the generation of backlinks via a network is based on the following elements:

The diversification of the hosting sites, to guard against any technical breakdown
The purchase of an expired domain name
Diversifying IP addresses
Moderation in the internal meshing of sites
The diversification of the CMS used
The diversification of visuals

Post your opinion about products

Besides the possibility to try products free of charge, the writing of opinions for a third person or company implies that the latter inserts a link to your site. You can thus benefit from the purchase of a product, the end of a training, or a service to give an opinion on the website of the concerned company.

Introduce your startup on specialized fundraising sites

Whether it’s a fundraiser or not, posting its presentation sheet on specialized sites and authority generates these famous coveted backlinks.

Backlinks of sites with .edu is of interest to Google

Google particularly places emphasis on sites with the .edu extension. This extension is used in particular in the framework of filmed and free tutorials, specialty forums or university sites. Particularly useful for blogging because not-for-profit, links in .edu generally list articles that can serve as resources.

Sites announcing an upcoming launch are monitored

Generators of particularly effective backlinks, the so-called sites of coming soon welcome with the open arms the contributors wanting to announce a launch. To put it simply, the goal of the game is to register your page and announce a launch to benefit from a nice page and a backlink.

You will understand that by dedicating thirty minutes per day to the negotiation of backlinks, it becomes possible and easy to increase the authority of a website, and promote its SEO! These few sources are simplistic and cost little, if not a few minutes of your time and a little energy.

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