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Reasons you need to use rich media for brand marketing

Words that you use to convey a message about your brand are seen as fundamental in marketing. Nonetheless, imagery and video have become the very core of story-telling and marketing in today’s world where social media and mobile browsing are thriving. Images and videos have more power than words to capture viewers in a story by bringing much more emotion and energy to a piece of content. A written text will not be able to generate the same impact on its own.